Overview
You can set different payouts for different publishers. Trackier gives you the freedom to control the payouts for all publishers separately. Whether it is based on the goals or not, you can set the payout for publishers in any currency that is required.
Additionally, Trackier supports GEO-specific payouts, enabling you to configure campaigns that cater to multiple geographic regions with tailored payout structures.
For example, you can offer higher payouts to publishers delivering better-quality traffic or set different payouts for different GEOs based on market performance and advertiser budgets.
Use Case
Reward high-performing publishers with higher payouts
Set different payouts for different countries (GEO-specific payouts)
Configure device-specific payouts for Android, iOS, or desktop traffic
Create separate payouts for specific landing pages or campaigns
Automate future payout updates using scheduled payout changes
Manage different publisher payout structures within the same campaign
Configuring GEO-Specific Payouts During Campaign Creation
To set up GEO-specific payouts, you can create a campaign with multiple geographic regions and assign different payouts for each region. This can be done during the initial campaign setup or by modifying an existing campaign. Use the "Manage Payout & Goals" tab to configure these settings and apply filters such as country, device, and product attributes.
You can set the publisher-specific payout anytime you want. Just find the Manage Payout & Goals tab in the campaign. The reference is attached below.
Find the publisher-specific payout option from the list that you will find on the left side of the webpage. Once you click on that, you will see all the payouts that you have set up until now for any publisher. If there are no details, then you can simply add the details either by clicking on Action and selecting New Payout or simply by clicking on the "+Add New Payout" option on the page.
A form will appear on the right side of the screen where you will need to add all the required details related to the publishers, and you can simply hit the Save button once the details are added.
Publishers: Select the publisher for which you want to add the payout.
Goal: If you want to add any goal-specific payout, then you can select the goal from this section. If you want to add a default goal, select it as "default."
Currency: You have the option to choose any currency that you want for your publishers.
Payout: This will be the part where you will need to add the amount for the publisher that you have chosen.
Additional Filter: If you want to add any filter for the payout, you can select this option through the checkbox.
Variable: In this section, you will be allowed to select any variable; on that basis, you will select the values in the next part.
Allowed Values: You have to enter the variable values in this section; according to these values, the payout function will work.
Override Default Revenue: This feature allows you to manually adjust the revenue amount for a specific publisher instead of relying on the default revenue calculation.
Revenue: If you wish to add the revenue for it, you can set that as well.
Country: Select the country for which you want the publisher to be charged. The publisher will be charged with the payout that you have set when the conversions are bound to the country that you will select in this section. If you want to allow all the countries, simply select "ALL." This feature also supports GEO-specific payout configurations, allowing you to define unique payout structures for different geographic regions.
Device: You have the option to choose any device that you want for your publishers.
Operating System (OS): You have the option to choose any OS that you want for your publishers.
Landing Pages (Optional): You will get all the landing pages that are added to the campaign in the drop-down list once you click on this section. You can select and make the payout specifically valid for any particular landing page.
Product Category: You can set specific payouts based on different categories like smartwatches, laptops, headphones, etc.
Product Brand: You can set specific payouts based on different brands like Samsung, Apple, Mi, etc.
Product ID: You can set specific payouts for specific product IDs. e.g., the iPhone 14 may have a unique product ID that you can specify for corresponding payouts.
Schedule Payout Changes: Schedule Payout Changes refer to any updates or modifications made to the schedule of when payouts are processed.
Schedule Date: This includes changes to the dates on which payouts are sent.
Schedule Payout (INR): In the schedule payout, you can make changes to your payout.
Name: You have the option to name your payout in this section.
Advanced Rule: If you want to set a certain rule for the publishers, this is the section where you will add it. You need to enter the value for the source and the value condition (as in greater than, equal, exact match, etc.). The payout will be valid for the publisher only when this rule is satisfied.
Note: Schedule payout changes can be done for both campaign-specific payout and publisher-specific payout.
Managing Automatic Updates via API Integrations
If your payout and GEO settings are being updated automatically, it may be due to API integration settings. For example, integrations like Everflow might have updatable columns for 'Payout' and 'Coverage' set to 'Always', causing automatic updates. To manage this, change the update setting to "First Sync" and manually update the values as needed.
Best Practices
Maintain consistent payout naming conventions
Verify payout rules before saving
Use scheduled payout changes for planned rate updates
Keep API sync settings monitored
Use advanced rules only when necessary
Use GEO-specific payouts to optimize regional campaign performance
Tips:
Reward high-performing publishers with custom payouts
Apply filters carefully to avoid payout conflicts
Review payout configurations regularly
Conclusion
Publisher-specific payouts in Trackier give you complete flexibility to customise payouts based on publishers, goals, GEOs, devices, landing pages, product categories, and brands. This helps you reward high-performing publishers accurately, optimise campaign performance, automate payout management, and maximise ROI across different markets.
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
