At a Glance: This feature offers advertisers the ability to set specific payouts for different items within a campaign based on factors such as brand, category, and even individual product IDs.

This feature not only enhances customization but also empowers you to make data-driven decisions for optimized campaign performance. By following the steps outlined in this article, you can harness the potential of this feature to create a competitive edge and drive superior results in the affiliate marketing landscape.

This Knowledge Base article aims to provide a comprehensive guide on how to leverage this feature effectively for optimized campaign performance.

Use-case Scenario:

Imagine a scenario where you're running an affiliate marketing campaign that includes a variety of products from different brands and categories. With the traditional approach, setting a uniform payout across all items might not reflect the varying values of these products. This is where the Multiple Line Items Payout feature comes into play.

Let's consider a campaign promoting electronics, including products from brands like Apple and Samsung. Within these brands, there are multiple categories, such as smartphones and smartwatches. Additionally, each product comes with a unique identification number. The Multiple Line Items Payout feature allows you to tailor your payouts based on the priority of ID, category, and brand, providing a more nuanced and accurate representation of the product's value.

Benefits and Advantages

1. Enhanced Customization: The feature offers an unprecedented level of customization, allowing advertisers to align payouts with the true worth of each product. This precision can lead to increased motivation among affiliates and ultimately drive better results.

2. Optimized Campaigns: With the ability to prioritize payout adjustments based on ID, category, and brand, you can strategically allocate resources where they matter most. This means that high-value products can be incentivized appropriately, leading to improved campaign performance.

3. Competitive Edge: In the highly competitive world of affiliate marketing, having a granular control over payouts can set your campaigns apart. Advertisers can attract top-performing affiliates by offering tailored compensation for their efforts.

How to Implement Multiple Line Items Payout

Follow these steps to effectively implement the Multiple Line Items Payout feature for your affiliate marketing campaigns.

Configuring Multiple line items payouts

1. Adding the parameters to the postback: You have to add the following parameters to your postback URL:

&eprn = Product Name

&epid = Product ID

&eqty = Product quantity

&eprice = Product price

&epcat = Product category

&epbrand = Product brand

&epsegment = Product segment

Other parameters essential for tracking the sale and are accepted in the pixel as follows:

&txn_id = Transaction id

&sale_amount = Sale Amount

&currency = currency

&user_id = Customer id

&sub1 - &sub10 = Open parameters for passing any additional information

Once you have added these parameters, Trackier will start receiving the values.

Sample Pixel: https://demo.trackier.co/acquisition?click_id=TEST&security_token=ed450ab20f3352423947&txn_id=R

ANDOM&sale_amount=500&currency=INR&epid=123|456|789&eprice=100|250|150&epbrand=apple|s

Electronics&epsegment=Men|Women

2. Setting up payouts: This is a campaign level feature. To enable this feature on a campaign level, navigate to the Manage Campaigns tab and choose the desired campaign. From there, access the Revenue Payouts and Goals section and click on Add/Edit Payout.

Then you will have the option to add / edit payouts based on product ID, category, or brand.

Here you can add line item payouts based on 3 fields:

1. Product category: You can set specific payouts based on different categories like smartwatches, laptops, headphones, etc

2. Product Brand: You can set specific payouts based on different brands like Samsung, Apple, Mi etc.

3. Product Id: You can set specific payouts for specific product IDs. e.g., the iPhone 14 may have a unique product ID that you can specify for corresponding payouts.

For instance: Say you are running an electronics CPS campaign for Flipkart, and you have multiple payouts based on the following cases:

1. For Apple products sold, publishers will get 10% commission
2. For any Headphones sold, publishers will get 15 % commission
3. For the iPhone 15 Pro model, the publishers will get a 5% commission.

You can implement this using the e-commerce pixel feature provided in the panel.

Now you may have a question: If a publisher sells an Apple 15 Pro, will the commission be 5% or 10%? Apple products have a different commission rate.
To tackle this, we have a priority level, as mentioned in this article. According to level, the product ID will have the most preference, and specific products like the iPhone 15 Pro will have such IDs, so the publisher will receive 5% as commission.

Example for product ID: Only m4 1000x may have a unique product ID: MPN-1234
Apple products may have a unique brand: Apple
Headphones may have a unique category: Headsets.

Note: If you have set all three criteria for the line items, then we will have the following priority order:

Product ID >> Product Category >> Product Brand

Tip: You can create multiple payouts based on your requirements.

Accessing the information in conversion report

After a conversion has been recorded, you can access the conversion report and select the edit option under the action button. This will bring you to the conversion information page, where you can view the line item report to infer your payouts accordingly.

Need Instant Resolution?

We want to assure our customers that Trackier provides an in-house customer support team available for instant query resolutions. You can reach out to us via email at support@trackier.com or directly engage with our in-house agents through our live chat feature.

Publisher-Specific Payout

Product Feed