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Publisher Pixel for Google and Facebook Ads
Publisher Pixel for Google and Facebook Ads

Publisher Pixel for Google and Facebook Ads

Updated over a week ago

At a Glance: This article gives step-wise knowledge about integrating the publisher pixel for Google and Facebook Ads tracking.

You can easily integrate publisher pixels for Google and Facebook ad tracking. To set up the same, below are the mandatory things that are needed:

  • Campaign Conversion Tracking should be an iframe pixel, which means you need to integrate with the advertiser with an iframe pixel only.

  • Ask for the JS script or Pixel from the publisher's end.

Once you have completed the above 2 points, you can follow the steps below.

Step 1: Adding Publisher's Pixel

To access the Publisher section, click on the left side and then choose Postback/Pixel. Once you're on the Postback/Pixel page, click on the Action Button and select the option to Add New Postback/Pixel.

Postback & Pixels- PostBack: Add

  • Event: You need to select the exact event on which you want to fire pixels.

    • Conversion: If the event in the campaign is the default, then select this one.

    • Goal: If the event in the campaign is a custom goal you have added, select this one.

    • Conversion + All Goals: This is not a valid case for Google and Facebook pixel integration.

  • Publisher: Select the publisher for which you want to add the pixel.

  • Campaign: Select the campaign for which you want to set pixel. Pixel will always be campaign-specific; it can't be global.

  • Landing Page: If you have added multiple landing pages in camp, select the specific one for which you want to add a pixel or JS script.

  • Type: Click, and in the drop-down menu, select Javascript Pixel.

  • Data: Add the pixel you got from the publisher; based on the publisher's institution, you can add multiple pixel-based one after another. There is no need to add

    anything else to the code.

  • Privacy Postback URL (optional): When an advertiser fires Trackier's Privacy Postback, it will most likely be used for conversions on an iOS 14.5+ device. This may also be referred to as a probablistic postback.

  • Status: This section offers two choices: active or pending, giving you the ability to set the status of the publisher's postback.

  • Allowed Conversion Status: You can trigger a postback for conversions that are approved, pending, cancelled, or rejected. Simply select the conversion status for which you want to fire the postback.

Once done, save the pixel.

Step 2: Activating Pixel for Publisher and testing

To activate the pixel placement, the publisher needs to send live traffic from the Google or Facebook ad; once testing is done and conversion is recorded on the publisher's end, you can move ahead.

You can follow the guidelines for testing and troubleshooting:

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to Trackier Support or using the in-platform chat feature.

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