Adding publisher postback/pixel
Updated over a week ago

At a Glance: Hello there! Are you looking to enhance your understanding of adding publisher postback/pixel and javascript pixel? Look no further! In this article, we will delve into the details together. Additionally, you'll also learn how to fire postbacks and pixels for different statuses, bulk upload publisher postbacks, and auto-approve publisher postbacks. Exciting, right? Let's get started!

The utilization of postbacks facilitates the transmission of data, particularly related to conversions, application events, sales, and captured leads, to the publisher. These postbacks can be of either a global or campaign-specific nature.

Steps to follow for adding postback/pixel

  • Find the postback/pixels tab in the left section of the panel under the publisher's tab.

    Adding Publisher Postback/Pixel on Trackier

  • Click on the New Postback option under the Action tab, and you will be redirected to the page as shown in the next step.

  • Enter the necessary details, including the URL and update the macros with trackier's macros. Hit the Add button on the bottom after the required details are filled in.

Adding Publisher Postback/Pixel on Trackier

Field Description

  • Event: Select the events for which you want to fire postback/pixel to the publishers.

    1. Selecting conversion will enable you to fire postback/pixel only for the default conversions and not the goals.

    2. Selecting goal will enable you to fire postback/pixel only for the goals and not the default conversions.

    3. Selecting conversion+all goal's will enable you to fire postback/pixel for both goals and conversions.

  • Publisher: Select the publisher whose postback URL has to be added.

  • Campaigns: Select all for adding postback/pixel for all the campaigns, or select any specific campaign if you want to add the campaign-specific postback.

  • Goal: Select the campaign goal for which you want to configure the postback.

  • Type: Set the type of postback or pixel you are setting.

    Postback URL: For placing the postback URL of your publisher, the conversion tracking method of the campaign can either be postback or pixel.

    IFrame pixel: For placing the iframe pixel of your publisher, the conversion tracking method of the campaign has to be an iframe pixel.

    Image pixel : For placing the image pixel of your publisher, the conversion tracking method of the campaign can either be an image pixel or an iframe pixel.

    Javascript pixel : For placing the javascript pixel of your publisher, the conversion tracking method of the campaign has to be a javascript pixel.


  • We suggest using the postback URL for publisher postback, as it is more reliable, has fewer discrepancies, and is easily trackable. Also, no changes need to be made from the advertiser's end.

  • Always use Javascript Pixel while integrating with Google Tag Manager.

  • Data: The publisher postback URL is added in this section using Trackier's macros and with a suitable parameter. p1 is the most important macro that needs to be added here.

  • Status: You can set the status of the postback as active or inactive as per the requirement.

  • Advanced Options: You enable the option to fire any postback if the payout is zero. You will be required to enter the HTTP method, HTTP headings, and body [not required in case the method is GET].

Adding Javascript Pixel

  • For adding the Javascript Pixel, the Campaign Conversion tracking pixel should only be an Iframe Pixel, which means you need to integrate with the Advertiser using only an Iframe Pixel.

  • Request for the JS script or the pixel from the publisher’s end.

After that, you can follow the steps below.

To add a new postback or pixel, navigate to Publisher, select Postback/Pixel, and click on the Action Button. Choose JavaScript Pixel, select Type, add the necessary information, and then save.

Adding Publisher Postback/Pixel on Trackier

Allowed Conversion Status

  • Trackier allows firing the publisher postback on the approved, pending, cancelled and rejected conversions as well.

  • You need to select the conversion status on which you want postback to be fired for the publisher.

Adding Publisher Postback/Pixel on Trackier

Bulk Upload Publisher Postback

During the platform transition process, one may encounter the major challenge of adding the publisher postback. This task proves to be cumbersome and time-consuming, as it requires manually adding each publisher's postback individually. Fortunately, with Trackier, this process is greatly simplified and easily attainable.

  • Trackier gives you the option to bulk upload the publisher's postback. You can create a CSV file for the publisher postback and directly upload it to your panel.

  • "Time is money," so with Trackier's Bulk Upload feature and the Publisher Postback feature, you can skip your manual work and add the postbacks in bulk.

  • Navigate to publishers, select postbacks and pixels. Upload a CSV file, map your CSV fields, and then import postbacks.

    Bulk upload postback on Trackier

Note :

  • Only 200 rows allowed

  • You can download sample file for reference.

Auto Approve Publisher Postback

  • At Trackier, we're always looking for ways to make your experience effortless. We're excited to offer you an additional option to simplify your publisher postback process. As an added convenience, you can now enable the auto-approval feature for publisher postbacks from your Admin account's customize section.

  • Once your publishers upload their postback to Trackier's publisher dashboard, the postback gets automatically approved.

  • To enable that, go to Customize, Publisher click on the General KPI Settings, enable "Auto Approve Publisher Postback." and click on save.

Auto approve postback on Trackier

If you find any problems with the publisher postback, please refer to the publisher postback FAQ for assistance.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to or using the in-platform chat feature.

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