Overview
The Trackier Publisher Interface Postback Guide helps publishers configure postbacks directly from their publisher panel to receive real-time conversion notifications for leads, sales, app installs, and other events.
Postbacks are important because they allow publishers to automatically receive conversion data within their own tracking systems, eliminating the need for manual reporting. This improves attribution accuracy, reporting transparency, and campaign optimization.
Why Publisher Postbacks are Important
Publisher postbacks help clients and affiliates:
Receive real-time conversion updates
Track leads, sales, and app events automatically
Sync conversions with their own systems
Improve attribution accuracy
Reduce manual reconciliation work
Without proper postback setup, publishers may not receive conversion notifications correctly, which can impact reporting and payouts.
Campaign-specific postback
From the campaign info page, you can add your postback or pixel.
Event: Select the events for which you want to receive the postback.
Type: Set the type of postback or pixel you are setting.
Fire on conversion status: Select the conversion status you would like to fire, whether approved or pending.
Data: The databox provided with tokens is filled with your postback URL, in which Trackier macros are to be placed against your click_id or transaction_id parameters.
Postback
From the navigation bar, go to Integration and select Postback. In the data box, you can place your postback URL.
To view the postback sent logs, simply click on the 3 dots button.
Note: All the added postbacks will be saved in the pending state until your account manager approves them. |
New Publisher Interface
Campaign Specific Postback
From the campaign info page, you can add your postback or pixel.
Postback
Publishers can add the postback by navigating to the "Integration" section and selecting "Postback." From there, they can click on "Add Postback/Pixel."
Select the events for postback notifications and set the postback type.
Choose the conversion status (approved or pending) for firing. Fill the provided databox with Trackier macros for your click_id or transaction_id parameters in the postback URL.
To view the sent postback logs, click on "See Logs." To view the postback URL setup, click on "View."
Broaden your knowledge: |
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
