Overview
Trackier provides a separate dashboard for all publishers. With the publisher dashboard, they can access all the campaigns and measure the performance of every campaign that they are running.
What is a publisher?
A publisher (or Partner or Affiliate) is any person or business that promotes an advertiser’s offers and helps generate conversions. They are a key part of performance marketing because they help advertisers reach wider audiences, bring in new customers, and improve campaign results.
Performance Report
The performance report tells you about the number of clicks, conversions, revenue, impressions, payouts, and profits the publisher has received over the specified date range. If you wish, you can reduce the attributes in the report by clicking on the metric. You can also print and download the report in PNG, JPEG, or PDF format.
Widgets
You can lay out the panels over the dashboard and see the data for today, yesterday, and the month-to-date. There are different kinds of widgets, such as the following:
1. Top campaigns, publishers, and advertisers. To view the list of the top 10 performing campaigns, publishers, and advertisers. You can have this data in the form of a table or a pie chart.
2. Clicks, Conversions and Impressions - If you hover over conversions, you can also see data on approved and rejected
3. Payout, Profit and total revenue- This widget provides detailed financial performance insights by displaying important metrics such as total payout, revenue, and profit. It helps publishers measure campaign profitability, track overall business growth, and improve revenue forecasting for better decision-making and campaign optimisation.
4. Campaign Data - This panel will help you with data for active, paused, pending and disabled campaigns. You can also view a pie chart for the top campaigns, region- and country-wise. You can explicitly choose the data for whom you want to see these results.
5. Hourly data - This will update every hour to show the hourly attributes like click, conversion, payout, revenue, earnings per click, profit, etc.
6. Coupon Code: You can now see the last 10 added coupons that are available for the publishers.
7. Featured Campaigns (In publisher's interface) - These will reflect campaigns that the admin has added as part of featured campaigns for their publishers
8. Recommended Campaigns (in the publisher's interface): These are based on tags. When we add tags for our publishers and the campaigns, based on the tag's similarity, the campaigns are suggested here in the publisher's interface.
Best Practices:
Review dashboard performance daily to make faster optimisation decisions.
Prioritise high-quality traffic sources to improve approval rates and profitability.
Test multiple campaigns regularly to diversify revenue sources.
Analyse campaign performance across different regions and devices before scaling traffic.
Export performance reports periodically for deeper analysis and record-keeping.
Broaden Your Knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
