At a Glance: This article will assist you in distinguishing between event and global postback.
Global postback is used for firing the default event, and event postback is used for firing the event, i.e., goal postbacks.
Where to find Global Postback?
You can locate the global postback feature in the Profile tab located in the upper right corner.
Where to find event postback?
To find the event postback, go to the conversion tracking tab in the specific campaign and select the add goal value checkbox.
Note: For event postback, you can add &goal_value={event_name}
For example, https://track.vnative.com/acquisition?click_id={click_id}&security_token=ed450ab20f3352423947&goal_value={event_name}
Broaden your knowledge:
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