Overview
Prior to making your campaign live for publishers, it is strongly advised to run a postback test to ensure that the postback configuration for that specific publisher is correct and that conversions are seamlessly passed to the publisher.
We recommend running a postback test for a public test campaign that is open to all geos because the goal of the postback test is to determine whether or not the postback will be fired to the publisher. If the postback is fired for India, it will be fired for any country, so do it for a campaign with no targeting.
Why Run a Postback Test?
A postback test confirms that your publisher's postback configuration is correctly set up and that Trackier is successfully firing the conversion signal to the publisher's system. Running this test before going live prevents revenue loss, attribution errors, and publisher disputes caused by misconfigured postbacks.
Recommendation: Run the postback test on a public test campaign with no geo or device targeting. The goal is to verify that the postback fires correctly, if it fires for one country, it will fire for all.
Removing targeting restrictions eliminates unnecessary variables during testing.
Before You Begin
Make sure the following are in place before starting the test:
The publisher's postback URL has been added to their profile in Trackier. If not, refer to the Step-by-Step Guide to Adding Publisher Postback or Pixel before proceeding.
The Trackier macros in the publisher's postback URL are correctly mapped incorrect or missing macros will cause the postback to fail.
Important: If you run the postback test without adding the publisher's postback first, the conversion will be recorded in Trackier but the postback will not be fired to the publisher. Always add the postback before testing.
Steps to conduct a publisher postback test
Step 1: Generate a Tracking Link and Share It With the Publisher
Generate a tracking link for the publisher on the campaign you want to test
Share the tracking link with the publisher
The publisher will use this link to set up a test campaign on their end and generate a test link — they will share this test link back with you for the postback test
Step 2: Run the Postback Test
In your Trackier panel, go to the publisher's profile
Under the Action tab, locate the Postback Test option
Enter the test link shared by the publisher in the test tracking link field
Specify the campaign targeting details — such as geo and device — that should be simulated in the test
If the publisher is using a privacy postback, enable the Use Privacy Postback toggle
If you want to fire the postback for a global goal, select the relevant global goal from the dropdown
Click Run Test to initiate the postback test
Step 3: Postback Test
Under the Action Tab, you will find the option where you can conduct a postback test for your publisher.
Enter the test link shared by the publisher under the test tracking link and proceed to specify campaign targeting specifications, such as geo and device.
If your publisher shared a privacy postback with you, select the Use privacy postback option accordingly.
To fire the postback for the global goal, you need to select the global goal from the list of all global goals.
Step 4: Checking the test result
Once the postback test has been successfully done, it will be shown as follows.
Once the test has been run, Trackier will display the result on the same page.
If the postback fired successfully:
The result will show a success status confirming the conversion was recorded and the postback was sent to the publisher
Confirm with the publisher that the conversion was received on their end
If the postback did not fire:
Ask the publisher to verify their test link is correct
Review the targeting settings you selected — a targeting mismatch can prevent the postback from firing
Check that the publisher's postback URL and macros are correctly configured in their profile
Update the status of Test Conversion
After getting confirmation from the publisher's end that the conversion has been recorded successfully, it is advisable to delete or cancel the test conversion through the conversion logs.
Go to conversion logs or report and cancel the respective conversion by clicking on the three dots and selecting cancel.
Add a note describing the reason for cancellation if required.
Broaden your knowledge:
Conclusion
Running a publisher postback test before going live is a simple but critical step in ensuring your tracking setup is working correctly end-to-end.
By verifying that Trackier fires the postback to the publisher and that the publisher receives the conversion, you protect both your data integrity and your publisher relationships from day one.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
