Overview
The Trackier Campaign Status Guide helps clients understand the different campaign statuses available in Trackier and how each status impacts campaign visibility, traffic flow, and publisher access.
Campaign statuses are important because they help businesses control whether a campaign should:
Receive live traffic
Remain hidden from publishers
Be paused temporarily
Be used only for testing purposes
This helps clients manage campaigns more efficiently and avoid traffic or tracking issues.
Why Campaign Status is Important
In affiliate and performance marketing, campaigns often go through multiple stages such as:
Testing
Approval
Live traffic
Optimization
Temporary pause
Using the correct campaign status helps clients:
Control campaign visibility
Prevent invalid traffic
Manage publisher access
Avoid accidental campaign activation
Improve operational workflow
This ensures campaigns are managed in a structured and controlled manner.
Below is a brief description of all campaign statuses, along with explanations of their respective meanings.
Active
This means the campaign is live and can redirect live traffic.
The campaign will be visible in the Publisher Interface and Publisher API.
Pending
This indicates that the campaign is not ready for live traffic.
An offer coming from a network API can have the status Pending based on the settings you have selected while doing API integration.
This is not visible in the Publisher Interface or Publisher API.
This is generally used for testing purposes.
Paused
This status is reserved for the system.
If the campaign is paused and you make any changes to the campaign in the campaign setting, it will automatically get activated.
Conversions that occur after a campaign has been paused will be marked as 'Canceled'.
This is not visible in the Publisher Interface or Publisher API.
Disabled
If you want to make changes in the campaign and don't want a campaign to be activated after you save the setting, use this status.
Use this when the campaign is not ready to go live and needs some updates from time to time before going live.
If the campaign's status is set to disabled, it will not be activated automatically via CAP, time targeting, or API.
This is not visible in the Publisher Interface or Publisher API.
Suspended
This status is used by Offer Checker for the campaign that doesn't pass the rules you have set.
This means campaign URLs have more redirects than your ideal number set or preview URL mismatch.
This is not visible in the Publisher Interface or Publisher API.
Expired
This you can use when the campaign time period is over, but you want to pass the conversion recorded for the clicks that were attributed in the past few days.
The campaign will not get any new traffic.
Conversion can be recorded in an approved state by the advertiser.
For those approved conversions, a postback will be fired to the respective publisher.
Note: If the CAP is implemented on the campaign, it will automatically adjust the campaign status based on the configured settings within the panel.
For instance, if a publisher has a daily click limit of 1000 and the campaign is paused due to reaching this CAP, it will automatically modify the campaign status to Active on the next day.
Expand your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
