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Status of the campaign: Meaning and Use-Case
Status of the campaign: Meaning and Use-Case

Status of the campaign: Meaning and Use-Case

Updated over 6 months ago

At a Glance: This article will help you understand the meaning of all campaign statuses that are visible on Trackier.

Below is a brief description of all campaign statuses, along with explanations of their respective meanings.

Active

active campaign- Trackier
  • This means the campaign is live and can redirect live traffic.

  • The campaign will be visible in the Publisher Interface and Publisher API.​


Pending

pending campaign- Trackier
  • This indicates that the campaign is not ready for live traffic.

  • An offer coming from a network API can have the status Pending based on the settings you have selected while doing API integration.

  • This is not visible in the Publisher Interface or Publisher API.

  • This is generally used for testing purposes.


Paused

paused campaign- Trackier
  • This status is reserved for the system.

  • When CAP is reached, the campaign will automatically change to Paused and the offer will become reactive as and when CAP is refreshed.

  • If the campaign is paused and you make any changes to the campaign in the campaign setting, it will automatically get activated.

  • Conversion is generated when the campaign is paused, the conversion status will be cancelled.

  • This is not visible in the Publisher Interface or Publisher API.


Disabled

disabled campaign in trackier
  • If you want to make changes in the campaign and don't want a campaign to be activated after you save the setting, use this status.

  • Use this when the campaign is not ready to go live and needs some updates from time to time before going live.

  • If the campaign's status is set to disabled, it will not be activated automatically via CAP, time targeting, or API.

  • This is not visible in the Publisher Interface or Publisher API.


Suspended

suspended campaign - Trackier
  • This status is used by Offer Checker for the campaign that doesn't pass the rules you have set.

  • This means campaign URLs have more redirects than your ideal number set or preview URL mismatch.

  • This is not visible in the Publisher Interface or Publisher API.


Expired

expired campaign- Trackier
  • This you can use when the campaign time period is over, but you want to pass the conversion recorded for the clicks that were attributed in the past few days.

  • The campaign will not get any new traffic.

  • Conversion can be recorded in an approved state by the advertiser.

  • For those approved conversions, a postback will be fired to the respective publisher.

Note: If the CAP is implemented on the campaign, it will automatically adjust the campaign status based on the configured settings within the panel.

For instance, if a publisher has a daily click limit of 1000 and the campaign is paused due to reaching this CAP, it will automatically modify the campaign status to Active on the next day.




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