Overview
The Campaign Status feature in Trackier allows advertisers and account managers to control the availability and behaviour of campaigns across the platform. Each campaign status defines how the campaign interacts with publishers, traffic, tracking links, and conversions.
Using campaign statuses effectively helps maintain operational accuracy, streamline campaign management, and ensure publishers only access campaigns that are active and relevant. Whether launching a new campaign, temporarily pausing traffic, restricting visibility, or stopping promotions completely, campaign statuses provide flexible control over campaign execution.
Understanding the purpose and impact of each status is essential for managing the campaign lifecycle, optimizing publisher experience, and preventing unwanted traffic or tracking discrepancies.
What is Campaign Status?
A campaign status defines the current state of a campaign in Trackier and determines:
Whether the campaign is visible to publishers
Whether it can receive live traffic
Whether the campaign is active, paused, or restricted
In simple terms, campaign status controls how and when a campaign runs.
Why Campaign Status is Important
In affiliate and performance marketing, campaigns often go through multiple stages, such as the following:
Testing
Approval
Live traffic
Optimization
Temporary pause
Using the correct campaign status helps clients:
Control campaign visibility
Prevent invalid traffic
Manage publisher access
Avoid accidental campaign activation
Improve operational workflow
This ensures campaigns are managed in a structured and controlled manner.
Campaign Status Types
Below is a brief description of all campaign statuses, along with explanations of their respective meanings.
Active
This means the campaign is live and can redirect live traffic.
The campaign will be visible in the publisher interface and Publisher API.
Pending
This indicates that the campaign is not ready for live traffic.
An offer coming from a network API can have the status Pending based on the settings you have selected while doing API integration.
This is not visible in the publisher interface or Publisher API.
This is generally used for testing purposes.
Paused
This status is reserved for the system.
If the campaign is paused and you make any changes to the campaign in the campaign setting, it will automatically get activated.
Conversions that occur after a campaign has been paused will be marked as 'Cancelled'.
This is not visible in the publisher interface or Publisher API.
Disabled
If you want to make changes in the campaign and don't want the campaign to be activated after you save the settings, use this status.
Use this when the campaign is not ready to go live and needs some updates from time to time before going live.
If the campaign's status is set to disabled, it will not be activated automatically via CAP, time targeting, or API.
This is not visible in the Publisher Interface or Publisher API.
Suspended
This status is used by Offer Checker for the campaign that doesn't pass the rules you have set.
This means campaign URLs have more redirects than your ideal number set or preview URL mismatches.
This is not visible in the publisher interface or Publisher API.
Expired
You can use this when the campaign time period is over, but you want to pass the conversion recorded for the clicks that were attributed in the past few days.
The campaign will not get any new traffic.
Conversion can be recorded in an approved state by the advertiser.
For those approved conversions, a postback will be fired to the respective publisher.
Automatic Campaign Status Adjustment Based on CAP Settings
If CAP is applied to a campaign, the system will automatically update the campaign status based on the configured settings in the panel.
For example, if a publisher reaches the daily click limit of 1000 and the campaign is paused due to CAP, it will automatically be reactivated and set to Active again the next day once the CAP resets.
Note:
Campaigns may automatically change status based on CAP or system rules
Conversions after a paused campaign are marked as cancelled
Disabled campaigns will not auto-reactivate
Expired campaigns stop receiving new traffic, but may still process past conversions
Best Practices
Use 'Pending' for testing before going live
Use 'disabled' while making configuration changes
Avoid running live traffic on Paused or Suspended campaigns
Regularly monitor CAP limits to prevent unexpected pauses
Clearly define campaign lifecycle stages within your team
Always verify publisher visibility before activating campaigns
Use 'expired' instead of manual pausing for time-based campaigns
Expand your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
