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Status of conversion: Meaning and Use-Case
Status of conversion: Meaning and Use-Case

Status of conversion: Meaning and Use-Case

Updated over a week ago

At a Glance: Trackier has 5 different statuses for conversions. This article will assist you in comprehending the meaning of each one.


Approved

  • This means the conversion is recorded, and everything is alright.

  • Postbacks will be sent to publishers.

Pending

  • This is because you are using a third-party anti-fraud tool, and until fraud is checked, the status of the conversion will be pending.

  • There can be other reasons: campaign settings and postback settings.

  • Check the notes section in the conversion report to understand the reason for the conversion status being pending.

  • Postback is not fired to publishers.

Canceled

  • Conversion is recorded after CAP is reached.

  • Conversions are recorded if targeting fails.

  • Postback is not fired to publishers.

Rejected

  • This is the status of fraud conversion when you are using the Trackier anti-fraud tool module.

  • Postback is not fired to publishers.
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Extended

  • This status appears if the conversion hold period is set for any campaign.

  • It can be set in hours or days.
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