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Server-to-Server Click Tracking With AppsFlyer
Server-to-Server Click Tracking With AppsFlyer

Server-to-Server Click Tracking With AppsFlyer

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At a Glance: This article would help you if you want to set up S2S clicks in the campaigns running through AppsFlyer.

The Trackier platform is capable of recording server-side clicks from your affiliates and is also able to mask your advertiser's tracking link.

If you want the redirection to be fast-paced and also want to hide the advertiser's AppsFlyer link from the publishers, you can do that by configuring S2S clicks. This configuration is advisable in the case that you see that there are more clicks on Appsflyer and fewer on Trackier, indicating there has been some fraudulent activity.

To enable this feature, please contact your account manager


There are multiple ways to configure S2S tracking with Appsflyer, and all of them are mentioned below. All the ways have their own requirements.

How do I set it up?

You will find this setting on your campaign settings page. Once you enable the server-side clicks option, you will be asked the other two questions.

1. Whitelist publishers for server-side clicks: You will get the option to restrict the server-side clicks only to specific publishers. If no publisher is selected in this section, it will automatically consider all the publishers.

2. S2S redirect URL: This is the section where you will have to add the landing page where you want your publishers to redirect. This will be the final landing page. Certain changes need to be made to this URL based on the method you will use with your advertiser to send the clicks.

S2S Tracking


Different methods of adding S2S click tracking

Please find below the methods that you can use with your advertisers, and based on your own convenience, you can use them.

Method 1: Using Referrer Parameters

Your advertiser's default campaign URL has to be in this format:

Note: It is mandatory to pass &redirect=false in the attribution for smooth server-to-server tracking.

The server-side URL that you will add to the Trackier platform has to be in this format:

Once this is set up, the server-side clicks will be sent directly to the Play Store or App Store, and the publisher will be redirected without the MMP link, and MMP will get a click at their end as well.

You will get your account name from the MMP; please confirm the same with them.

The URL used above is just for demonstration purpose


Method 2: Using GAID or IDFA Value

In this case, the referrer parameters will not come into action, and the device IDs will play their role in identifying the server-side clicks. You can find the tracking URL formats for this method below:

Your advertiser's default campaign URL has to be in this format:

The S2S URL that needs to be implemented in the Trackier panel will be the direct URL of the Play Store; there will be no changes needed in this URL. Since the GAID and IDFA values will be passed directly to the advertiser, you will receive those values from your publishers.

Method 3: Probabilistic model

In this case, you have to share multiple details in the advertiser's parameters; the details that are necessary and required are mentioned below:

1. Device language in af_lang parameter

2. User-agent in the af_ua parameter

3. Device IP address in the af_ip parameter

The advertiser's tracking URL has to be in this format:

The S2S URL that needs to be added in the Trackier panel has to be exactly like the Play Store URL, where the users will land.

Note: All of these methods will mask the advertiser's tracking link, and click fraud from the source side will also be reduced.

Summary

To do in Method 1 :

  1. Add &redirect=false in the campaign URL

  2. Add &referrer=AccountName_{click_id} in the Play store URL that has to be entered in the S2S setup.

To do in Method 2:

  1. It is mandatory to send {gaid} and {idfa} values through the campaign URL and also add &redirect=false

  2. There is no need to make any changes to the Play Store URL while entering in the S2S setup.

To do in Method 3:

  1. There is no need to make any changes to the Play Store URL while entering in the S2S setup.



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