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Server-to-server clicks with Branch
Updated over a week ago

At a Glance: This article would help you if you want to setup S2S clicks in the campaigns running through Branch


The Trackier platform is capable of recording server-side clicks from your affiliates and will also be able to mask your advertiser's tracking link.

If you want the redirection to be fast-paced and also want to hide the advertiser's branch link from the publishers, you can do that by configuring S2S clicks. This configuration is advisable in the case that you see that there are more clicks on Branch and fewer on Trackier, indicating there has been some fraudulent activity.

There are multiple ways to do that, and all of them are mentioned below. All the ways have their own requirements.

Please contact your account manager to enable this feature.

How to set it up?

You will find this setting on your campaign settings page. Once you enable the server-side clicks option, you will be asked for some more information.

1. Whitelist publishers for server-side clicks: You will get the option to restrict the server-side clicks only to specific publishers. If no publisher is selected in this section, it will automatically consider all the publishers.

2. S2S redirect URL: This is the section where you will have to add the landing page, where you want your publishers to redirect. This will be the final landing page.

S2S tracking

Method of adding S2S click tracking

Using GAID/IDFA Parameters

In this case, the device IDs will play their role in identifying the server-side clicks. You can find the tracking URL formats for this method down below.

Your advertiser's default campaign URL has to be in the below mentioned format.

Note: s2s=true is mandatory to be passed in the tracking link.

And the S2S URL that needs to be implemented in the Trackier panel will be the direct URL of the Play Store; there will be no changes needed in this URL since the GAID and IDFA values will be passed to the advertiser directly and you will receive those values from your publishers. An example URL is below.

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