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Server-to-Server Click Tracking with Singular
Server-to-Server Click Tracking with Singular

Server to Server Click Tracking with Singular

Updated over a week ago

At a Glance: This article would help you if you want to set up S2S clicks in the campaigns running through Singular.

The Trackier platform is capable of recording server-side clicks from your affiliates and will also be able to mask your advertiser's tracking link.

If you want the redirection to be fast-paced and also want to hide the advertiser's singular link from the publishers, you can do that by configuring S2S clicks. This configuration is advisable in the case that you see that there are more clicks on Singular and fewer on Trackier, indicating there has been some fraudulent activity.


To enable this feature, please contact your Account Manager

There are multiple ways to configure S2S tracking with Singular, and all of them are mentioned below. All the ways have their own requirements.

How can you set it up?

You will find this setting on your campaign settings page. Once you enable the server-side clicks option, you will be asked the other two questions.

1. Whitelist publishers for server-side clicks: You will get the option to restrict the server-side clicks only to specific publishers. If no publisher is selected in this section, it will automatically consider all the publishers.

2. S2S redirect URL: This is the section where you will have to add the landing page where you want your publishers to redirect. This will be the final landing page. Certain changes need to be made to this URL based on the method you will use with your advertiser to send the clicks.

Server-to-Server Click Tracking with Singular

Adding S2S click tracking

To send singular clicks from the server side, you have to add these parameters to the default campaign URL.

  1. IP: The raw IP address.

  2. ve: The device OS version, for example: "14.2"

The above parameters are a must to add to the tracking link that you will receive from your advertiser and the Play Store URL that you will place in Trackier under the S2S tracking section.

Campaign URL format:{ip}&cl={click_id}&idfa={idfa}&aifa={gaid}&ua={user_agent}&sng_ref=partner_{click_id}&ve={os_version}

S2S Redirect URL format:{app_id}&referrer=partner_{click_id}


The URL used above is just for demonstration purposes. You will get your account name from the MMP; please confirm the same with them.

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