Overview
Server-to-Server (S2S) click tracking allows Trackier to record clicks directly from servers instead of relying on browser redirects, ensuring faster redirection, better accuracy, and improved fraud prevention.
It also helps mask the advertiser’s Singular tracking link, preventing exposure to publishers and reducing manipulation risks.
If you want the redirection to be fast-paced and also want to hide the advertiser's singular link from the publishers, you can do that by configuring S2S clicks. This configuration is advisable in the case that you see that there are more clicks on Singular and fewer on Trackier, indicating there has been some fraudulent activity.
Note: S2S (Server-to-Server) click tracking sends click data directly between servers without relying on the browser, making tracking more accurate, secure, and reliable.
There are multiple ways to configure S2S tracking with Singular, and all of them are mentioned below. All the ways have their own requirements.
Prerequisite
This feature needs to be enabled from the backend
Please contact your Account Manager to activate S2S click tracking
How Can You Set It Up?
You can configure S2S click tracking from the Campaign Settings page.
Step 1: Enable Server-Side Clicks
Go to the campaign settings and turn on the Server-Side Clicks option. Once enabled, additional configuration fields will appear.
Step 2: Whitelist Publishers (Optional)
You can restrict server-side clicks to specific publishers.
If you select publishers → only those publishers will use S2S tracking
If left blank → all publishers will be included by default
Step 3: Add S2S Redirect URL
Enter the final landing page URL where users should be redirected.
This is the end destination URL
Ensure required tracking parameters are included based on your advertiser setup
This URL may vary depending on how click data is passed to the advertiser
Adding S2S Click Tracking
To enable server-side click tracking with Singular, you need to include specific parameters in your campaign tracking setup.
Required Parameters:
IP (
ip): Raw IP address of the userOS Version (
ve): Device operating system version (e.g.,14.2)
Implementation Requirement
These parameters must be added to:
The tracking link received from the advertiser (Singular URL)
The final Play Store / App Store redirect URL is configured in Trackier under S2S settings
This ensures accurate click tracking and proper attribution across the S2S flow.
Campaign URL format:
https://singularurl.com/?ip={ip}&cl={click_id}&idfa={idfa}&aifa={gaid}&ua={user_agent}&sng_ref=partner_{click_id}&ve={os_version}
S2S Redirect URL format:
https://play.google.com/store/apps/details?id={app_id}&referrer=partner_{click_id}
Note: The URL provided above is for demonstration purposes only. Your actual account-specific URL will be shared by the MMP, so please confirm the correct details with them before configuration.
Why Use S2S Click Tracking?
Server-to-Server (S2S) click tracking is used to improve the accuracy, reliability, and security of click attribution by eliminating browser dependency.
Key Benefits:
Ensures more accurate tracking by sending data directly between servers
Reduces data loss caused by browser restrictions, ad blockers, or cookie limitations
Improves attribution accuracy across campaigns and MMP integrations
Enhances tracking security by avoiding exposure of tracking URLs in the browser
Provides more stable and consistent reporting for optimisation.
Broaden your knowledge:
Summary
S2S click tracking with Singular enables server-to-server transfer of click data between Trackier and Singular, removing dependency on browser-based tracking. This ensures more accurate attribution, reduces data loss, and provides more reliable and secure campaign reporting across mobile campaigns.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
