Overview
Server-to-Server (S2S) click tracking with Adjust allows Trackier to send click data directly to Adjust’s servers instead of relying on browser-based tracking. This improves attribution accuracy, reduces data loss, and ensures more reliable campaign measurement across mobile environments.
If you want the redirection to be fast-paced and also want to hide the advertiser's Adjust link from the publishers, you can do that by configuring S2S clicks. This configuration is advisable in the case that you see that there are more clicks on Adjust and fewer on Trackier, indicating there has been some fraudulent activity.
Note:
To enable this feature, please contact your Account Manager
There are multiple ways to configure S2S tracking with Adjust, and all of them are mentioned below. All the ways have their own requirements.
Prerequisite
This feature needs to be enabled from the backend
Please contact your Account Manager to activate S2S click tracking
How Can You Set It Up?
You can configure S2S click tracking from the Campaign Settings page.
Step 1: Enable Server-Side Clicks
Go to the campaign settings and turn on the Server-Side Clicks option. Once enabled, additional configuration fields will appear.
Step 2: Whitelist Publishers (Optional)
You can restrict server-side clicks to specific publishers.
If you select publishers → only those publishers will use S2S tracking
If left blank → all publishers will be included by default
Step 3: Add S2S Redirect URL
Enter the final landing page URL where users should be redirected.
This is the end destination URL
Ensure required tracking parameters are included based on your advertiser setup
This URL may vary depending on how click data is passed to the advertiser
Different methods of adding S2S click tracking
Please find below the methods that you can use with your advertisers, and based on your own convenience, you can use them.
Method 1: Using Referrer Parameters
Your advertiser's default campaign URL has to be in this format, where &s2s=1 is added:
https://s2s.adjust.com/abc123?campaign={campaign_id}&adgroup={publisher_id}&creative={creative_name}&external_click_id=your_network_{click_id}&s2s=1
And the server-side URL should include the referrer parameter, and the URL would be in the format below:
https://play.google.com/store/apps/details?id=my.app.id&referrer=adjust_external_click_id%3Dyour_network_{click_id}
Once this is set up, the server-side clicks will be sent directly to the Play Store/App Store, and the publisher will be redirected without the MMP link, and MMP will get a click at their end as well.
Note:
The URL used above is just for demonstration purposes. You will get your account name from the MMP; please confirm the same with them.
Method 2: Using GAID or IDFA Value
In this case, the referrer parameters will not come into play, and the device IDs will play their role in identifying the server-side clicks. You can find the tracking URL formats for this method below.
Your advertiser's default campaign URL has to be in this format:
https://s2s.adjust.com/abc123?campaign={camp_id}&adgroup={publisher_id}&creative={creative_name}&idfa={idfa}&gps_adid={gaid}&s2s=1
And the S2S URL that needs to be implemented in the Trackier Panel could be the direct URL of the Play Store; there will be no changes needed in this URL since the GAID and IDFA values will be passed to the advertiser directly and you will receive those values from your publishers.
https://play.google.com/store/apps/details?id=nic.goi.aarogyasetu
Method 3: Probabilistic modelling
In this case, you have to share multiple details in the advertiser's parameters; the necessary details and required are mentioned below:
Device Language in the af_lang parameter
User-agent in the af_ua parameter
Device IP address in the af_ip parameter
Since it is a probabilistic model, the click ID will not be passed to the advertiser.
The advertiser's tracking URL has to be in this format:
https://app.appsflyer.com/com.appsflyer.sampleapp?pid=media_source&c=campaign_name&user_agent={user_agent}&ip_address={ip}&language={device_lang}&s2s=1
The S2S URL that needs to be added in the Trackier panel has to be exactly the same as the Play Store URL, where the users will land.
https://play.google.com/store/apps/details?id=my.app.id
Note:
If the user agent is missing from the S2S impression, Adjust does not attribute it using probabilistic matching. However, the impression is still recorded on the dashboard.
Note:
All these methods will mask the advertiser's tracking link, and click fraud from the source side will also be reduced.
Broaden your knowledge:
Summary
S2S click tracking with Adjust enables secure, accurate, and server-level attribution by eliminating browser dependency, ensuring better tracking reliability and improved campaign performance insights.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
