Overview
If you have completed the server-to-server (S2S) integration between your network and the publisher successfully, you can provide the Trackier Server IPs listed below to the publisher for whitelist approval on their platform. This will ensure that only designated whitelisted IPs can approve conversions.
What is Server Conversion IP Setup in Trackier?
Server Conversion IP setup in Trackier is a security and validation feature where specific server IP addresses are whitelisted to ensure that only trusted server-side conversion requests are accepted.
In simple terms:
It ensures Trackier only accepts conversion data coming from approved (trusted) server IPs.
Why is IP setup needed?
In S2S tracking, conversions are sent from advertiser servers to Trackier. Without IP restriction:
Anyone could potentially send fake postbacks
Fraudulent conversions could be injected
Reporting accuracy would be compromised
By whitelisting IPs:
Only trusted servers can send conversion data
Fraud risk is reduced
Tracking becomes more secure and reliable
The four IPs that need to be whitelisted are as follows:
35.240.15.55
35.240.36.66
35.190.217.30
34.77.11.122
Key benefit
It acts as a security gate for conversion tracking.
So only verified systems can report conversions to Trackier.
Why is IP setup needed?
In S2S tracking, conversions are sent from advertiser servers to Trackier. Without IP restriction:
Anyone could potentially send fake postbacks
Fraudulent conversions could be injected
Reporting accuracy would be compromised
By whitelisting IPs:
Only trusted servers can send conversion data
Fraud risk is reduced
Tracking becomes more secure and reliable
Conclusion
Server Conversion IP setup in Trackier is a security mechanism for S2S tracking that ensures only trusted server IPs can send conversion data into the system.
In simple terms:
It protects campaign data by allowing only approved servers to record conversions.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
