At a glance: This article is intended for ad networks that want to integrate with the Branch MMP. Branch can send Trackier attribution data for both installs and in-app events.
Overview
To begin integration, generate the attribution link URL on Branch, place it in the campaign on Trackier, and place Trackier's postback URL on Branch. The URLs are needed for reporting purposes. This article explains how to build these URLs.
Partner Registration
Already integrated with Branch? Send the email consisting of the postback URLs to support@branch.io.
Not yet integrated with Branch? Complete the Ad partners registration application.
Note: |
You can find the content to email on your platform. Go to Automation > Integration > MMP Partner > Branch.
You will find there the following:
Global Install Postback
Global Event Postback
Trackier Macro List
Attribution Link URL
The first step is to create the attribution URL on Branch. This URL has parameters of Branch and macros of Trackier. This section provides the information about the base attribution link and related parameter descriptions.
Branch base URL | Definition | Description |
Base URL | Branch endpoint | |
3YL9g523sds | Application ID | Dynamic value that differs for each app |
~click_id | Click Id | Parameter for click id |
%243p | Media source name | integrated network name |
Note: The maximum number of unique source grouping reports is 512
Attribution link parameters
Note: For the complete Trackier macro list, click here |
Branch parameter | Trackier macro | Description |
&~click_id= | {click_id} | Request the ID for each user session |
&~secondary_publisher= | {publisher_id}_{source} | ID of the Publisher promoting an offer |
&%24aaid= | {gaid} | Android ID |
&%24idfa= | {idfa} | Ios ID |
Postback URLs for Install and In-app events
You can go to the Automation section, click on Integrations, and navigate to mobile app tracking. You will be redirected to the mobile app tracking page. Navigate to Branch and click on Setup Instructions.
You will be able to find your global install and global event postback, which you can further share with the branch.
Postback Parameters
Trackier Postback URL | Description |
network.yourdomain.com |
|
security_token | Provided by Trackier |
goal_value |
|
click_id | For Click ID |
gaid | For Android ID |
idfa | For Ios ID |
Confirmation from Branch
Wait for 24-72 hours for the response from the branch team; once the integration is complete, they will update you via registered email. Once you are done, you can create a test campaign with the Branch App, test the tracking link, and add goals as per the Partner Event Identifier.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
