Overview
To begin integration, generate the attribution link URL on Branch, place it in the campaign on Trackier, and place Trackier's postback URL on Branch. The URLs are needed for reporting purposes. This article explains how to build these URLs.
What is Branch?
Branch is a leading Mobile Measurement Partner (MMP) that provides mobile attribution, deep linking, and analytics for app campaigns. Ad networks working with advertisers who use Branch need to integrate as a Branch partner to receive install and in-app event postbacks, which are then forwarded to Trackier for attribution and reporting.
Why Integrate Branch with Trackier?
Receive accurate install and in-app event attribution from Branch-tracked campaigns
Pass click IDs, device identifiers, and publisher data seamlessly between Branch and Trackier
Track post-install events such as registrations, purchases, and other in-app actions in Trackier
Consolidate all MMP attribution data in a single Trackier panel
Before You Begin
You will need the following from your Trackier panel before starting:
Global Install Postback URL
Global Event Postback URL
Trackier Macro List
Step 1: Partner Registration with Branch
Your first step depends on whether your network is already registered as a Branch partner:
Already integrated with Branch? Send an email to support@branch.io with your postback URLs to add Trackier as a new integration.
Not yet registered with the Branch? Complete the Ad Partners Registration Application form.
Note: You can download a sample of the Branch Partner Form here. Share this article with the Branch team as an integration reference when submitting your application.
The content you need to include in your email to Branch is available directly on your Trackier panel under Automation → Integration → MMP Partner → Branch. You will find:
Global Install Postback
Global Event Postback
Trackier Macro List
Note: |
Attribution Link URL
The first step is to create the attribution URL on Branch. This URL has parameters of Branch and macros of Trackier. This section provides information about the base attribution link and related parameter descriptions.
Branch base URL | Definition | Description |
Base URL | Branch endpoint | |
3YL9g523sds | Application ID | Dynamic value that differs for each app |
~click_id | Click Id | Parameter for click id |
%243p | Media source name | integrated network name |
Note: The maximum number of unique source grouping reports is 512
Attribution link parameters
Note: For the complete Trackier macro list, click here |
Branch parameter | Trackier macro | Description |
&~click_id= | {click_id} | Request the ID for each user session |
&~secondary_publisher= | {publisher_id}_{source} | ID of the Publisher promoting an offer |
&%24aaid= | {gaid} | Android ID |
&%24idfa= | {idfa} | Ios ID |
Postback URLs for Install and In-app events
You can go to the Automation section, click on Integrations, and navigate to mobile app tracking. You will be redirected to the mobile app tracking page. Navigate to the Branch and click on Setup Instructions.
You will be able to find your global install and global event postback, which you can further share with the branch.
Postback Parameters
Trackier Postback URL | Description |
network.yourdomain.com |
|
security_token | Provided by Trackier |
goal_value |
|
click_id | For Click ID |
gaid | For Android ID |
idfa | For iOS ID |
Test the Integration
Once Branch confirms the integration is complete:
Create a test campaign in Trackier using the Branch attribution link as the campaign URL
Add goals to the campaign using the Partner Event Identifiers defined by the advertiser
Test the tracking link to confirm clicks are being recorded correctly
Trigger a test conversion to verify that install and event postbacks are firing and being recorded in Trackier
Confirmation from the Branch
Wait for 24-72 hours for the response from the branch team; once the integration is complete, they will update you via registered email. Once you are done, you can create a test campaign with the Branch App, test the tracking link, and add goals as per the Partner Event Identifier.
Conclusion
Integrating Branch with Trackier allows your network to receive accurate, real-time attribution data for mobile app campaigns. By building the attribution link with the correct Branch parameters and Trackier macros, sharing the right postback URLs with Branch, and testing thoroughly before going live, you ensure that every install and in-app event is tracked and attributed correctly across your panel.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
