Skip to main content
All CollectionsMMP Integration
Branch Trackier Integration
Branch Trackier Integration

Branch Trackier Integration

Updated over a week ago

At a glance: This article is intended for ad networks that want to integrate with the Branch MMP. Branch can send Trackier attribution data for both installs and in-app events.


To begin integration, generate the attribution link URL on Branch, place it in the campaign on Trackier, and place Trackier's postback URL on Branch. The URLs are needed for reporting purposes. This article explains how to build these URLs.

Partner Registration

  • Already integrated with Branch? Send the email consisting of the postback URLs to

You can download a sample of the Branch Partner Form by clicking here.
Also, share this article with the branch team for integration reference.

You can find the content to email on your platform. Go to Automation > Integration > MMP Partner > Branch.

You will find there the following:

  • Global Install Postback

  • Global Event Postback

  • Trackier Macro List

Attribution Link URL

The first step is to create the attribution URL on Branch. This URL has parameters of Branch and macros of Trackier. This section provides the information about the base attribution link and related parameter descriptions.

Branch base URL



Base URL

Branch endpoint


Application ID

Dynamic value that differs for each app


Click Id

Parameter for click id


Media source name

integrated network name

Note: The maximum number of unique source grouping reports is 512

Attribution link parameters

Note: For the complete Trackier macro list, click here

Branch parameter

Trackier macro




Request the ID for each user session



ID of the Publisher promoting an offer
ID of the Sub publisher promoting the offer



Android ID



Ios ID

Postback URLs for Install and In-app events

  • You can go to the Automation section, click on Integrations, and navigate to mobile app tracking. You will be redirected to the mobile app tracking page. Navigate to Branch and click on Setup Instructions.

  • You will be able to find your global install and global event postback, which you can further share with the branch.

Postback Parameters

Trackier Postback URL


  • Network ID (domain) name

  • Provided by Trackier


Provided by Trackier


  • In-app event name

  • Event name Defined by the advertiser


For Click ID


For Android ID


For Ios ID

Confirmation from Branch

Wait for 24-72 hours for the response from the branch team; once the integration is complete, they will update you via registered email. Once you are done, you can create a test campaign with the Branch App, test the tracking link, and add goals as per the Partner Event Identifier.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to or using the in-platform chat feature.

Did this answer your question?