Skip to main content
All CollectionsMMP Integration
Adjust Trackier Integration
Adjust Trackier Integration

Adjust Trackier Integration

Updated over a week ago

At a Glance: This article is directed towards ad networks seeking to integrate with the Adjust platform. Adjust has the capability to transmit Trackier attribution data for both install and in-app events.

There is no need for a pre-integration setup with the Adjust platform. After obtaining the necessary information from your advertiser, you can create your tracking link and configure postbacks via Adjust's Partner page.

Video to watch

Take the campaign live in 6 easy steps

Step 1: Adjust the URL and event token

If Adjust is your preferred mobile measurement partner (MMP), it is recommended that you obtain the following information from your advertiser or generate it independently.

1. Adjust link or app url that you want to promote.

2. Event tokens and their respective significance

For example,

Adjust link :{pid}&adgroup={sub2}&creative={sub3}

Event tokens: Registration = re8il0

Step 2: Install and Event postback

To access the Install and Event postback on our panel, please follow these steps:

  1. Go to the 'Automation' section on the panel.

  2. From there, navigate to the 'Integration' tab.

  3. Here, you will see a list of our MMP (mobile measurement partner) integrations.

  4. Please click on the 'Adjust' option from the list.

​By following these steps, you will be able to access the Install and Event postback

Adjust Trackier Integration

Adjust Trackier Integration

Step 3: Generate campaign URL

  • Open Adjust partner page by clicking here

  • Now fill out the form by following the below-mentioned steps:

    1. Add your client's adjust links

    Input the appropriate adjust link or app url provided by your advertiser.

    2. Add your callback URLs

    Include the event postback and event token (provided by your advertiser) in the specified fields. Specify the 6-digit token in the token field.

    3. Install callback

    Include the install postback in this field.

    4. Copy and share your final adjust links

    You can copy your final adjust link by which you can create a campaign using the same link as campaign url.


Adjust Trackier Integration

Step 5: Campaign creation

  • Now create a campaign in the Trackier panel with the link that is generated by Adjust.

  • Also, you need to create a goal in the campaign by keeping the same goal_value that you used as the token in the adjust form.

  • Once the campaign and goals are created, it is necessary to make a test conversion to check that the install and event conversions are getting recorded effectively on the panel or not.


  • If the goal value is different in tokens and campaign goals, you will not receive the event postback.

  • For the Impression Adjust URL, be sure to include an imp_id parameter in the URL against the Trackier {imp_id} macro.

Step 6: Whiteliste Adjust advertiser's IPs

  • We recommend whitelisting the Adjust IPs on the Trackier panel to avoid IP fraud. To do that, go to the Adjust integration page on your platform.

  • Here you will see an option to whitelist IPs. Select the advertiser from whom you are running the adjust campaigns, and the adjust IPs will be automatically whitelisted for that advertiser.

Adjust Trackier Integration


  • If you have included IP whitelisting in the advertiser settings, then priority will be given to those specific IPs instead of the entire list of IPs provided and updated by Adjust.

  • If you are facing any tracking issues even after following the article, it is recommended to recheck the campaign URL generated from the Adjust Partner page. If the issue still persists, feel free to reach out to the support team.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to or using the in-platform chat feature.

Did this answer your question?