At a Glance: This article is intended for ad networks that want to integrate with the Appmetrica MMP platform. Appmetrica can send Trackier attribution data for both installs and in-app events.
AppMetrica is an all-in-one platform for install attribution, app analytics, and marketing. It offers a suite of tools to track app usage, manage push notification campaigns, and analyze the performance of those campaigns. By taking a few steps to coordinate your Trackier and Appmetrica accounts, you’ll be able to route that data to Trackier.
Overview
To begin integration, generate the tracking link URL on Appmetrica, place it in the campaign on Trackier, and place Trackier's postback URL on Appmetrica. The URLs are needed for reporting purposes. This article explains how to build these URLs.
You can find the content on your platform. Go to Automation > Integration > MMP Partner > Appmetrica.
You will find there the following:
Global Install Postback
Global Event Postback
Trackier Macro List
Tracking Link URL from Appmetrica
This section explains the steps for creating a tracker and getting the tracking URL. The behaviour of the tracking link varies depending on these conditions:
If the app is already installed, it opens the app directly.
If the app isn't installed, it takes the user to the app store for download.
Step 1: Fill in the Campaign Details
In the AppMetrica interface, go to Tracking → Create Tracker.
In the Campaign Details section, fill in the following fields:
Pre-installing: Enable this option if you're creating a tracker for pre-installs. Learn more about pre-install trackers.
This is a remarketing tracker: Check this box if the tracker is for a remarketing campaign. For more details, refer to Creating a Remarketing Tracker.
Antifraud by FraudScore: Enable this option to check installs and events for fraud using FraudScore.
Tracker Name: Enter a name for the tracker. Once created, the tracker will appear in the list with this name.
Application: Select the app for which the tracker is being created.
Media Source: Choose the media source to which you want to attribute the clicks, installs, and conversions. You can select a source from the list or add a new one. After adding, the new source will be saved in the list.
Step 2. Configure a SmartLink
A SmartLink is a universal tracking URL that automatically changes the destination URL and deeplink depending on the app store.
Available fields:
App store: Google Play, App Store (iOS), GetApps, AppGallery, Windows Phone Store, or Fallback. The destination URL will lead to the selected app store.
Step 3. Configure the app redirect
Android: Add a deeplink to your smartlink.
iOS 12.3+: Deeplinks are no longer supported in regular tracking URLs. To ensure the link opens the app, follow the instructions to enable Universal Links support.
Once you've completed the instructions, the tracker will generate an app-to-app tracking URL that you can use for both platforms.
Step 4. Configure postbacks
Postbacks are usually necessary when running CPI/CPA campaigns. You can add up to 5 postbacks per tracker.
Postback Destination: This is the partner who will receive the postback. If you want to track your own statistics, you can send the postback to your own server by adding a media source.
Event: This is the event that triggers the postback to be sent to the media source.
Event types include:
Install Postback: Sends the postback after an attributed install.
Event Postback: Sends the postback after an attributed conversion.
E-commerce Postback: Sends postback for e-commerce events.
Purchase Postback: Sends postback for in-app revenue events.
Ad Revenue Postback: Sends postback for ad revenue events.
Postback URL: This is the link where the postback will be sent.
Re-engagement Window: This is the maximum time allowed between the install and the target event. If the target event happens after this time, the postback won't be sent to the media source.
Send Postback on Actions of All Users: The postback will be sent for every user's target event, no matter where the user installed the app from.
Note
If you select this option, the attribution source for sending the postback will be ignored. The partner will receive events from all sources, but without any attribution details.
To send both attributed and unattributed postbacks, create two separate postbacks: one with this option enabled and the other with it disabled.
Step 6. Save changes and test the tracker
Click the Save button at the bottom of the page. The list of all saved trackers is in the Trackers section. You can edit and archive them. The statistics from archived trackers remain available in reports.
Test the tracker before launching an advertising campaign
Postback URLs for Install and In-app events
You can go to the Automation section, click on Integrations, and navigate to mobile app tracking. You will be redirected to the mobile app tracking page. Navigate to Appmetrica and click on Setup Instructions.
You will be able to find your global install and global event postback, which you can further share with the branch.
Postback Parameters
Trackier Postback URL | Description |
network.yourdomain.com |
|
security_token | Provided by Trackier |
goal_value |
|
click_id | For Click ID |
gaid | For Android ID |
idfa | For IOS ID |
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
