Overview
The Trackier Auto-Pause Campaign Feature helps users automatically pause inactive or non-performing campaigns based on predefined conditions. This automation helps businesses reduce wasted ad spend and manage campaigns more efficiently without constant manual monitoring.
Why the Auto-Pause Feature is Important
In performance marketing, some campaigns may continue receiving clicks but fail to generate conversions.
Without automation:
Budgets may get wasted on underperforming campaigns
Teams need to monitor campaigns manually
Optimization becomes slower
The Auto-Pause feature helps clients:
Automatically stop non-converting campaigns
Save advertising budget
Improve operational efficiency
Focus on high-performing campaigns
Reduce manual campaign management
Where to find it?
Please navigate to the Automation section and select the Auto Pause Campaigns option located under Workflow Automation. Then, click on the Add Rule button.
Setting up the auto-pause rule
The setup filters will pop up in your window after you click on Add Rule, allowing you to define the metrics of your rule.
1. Advertiser:
This option will allow you to select the advertiser for whom this rule will be applied.
2. Exclude campaigns:
This option will allow you to exclude campaigns of previously selected advertisers specifically for the rule.
3. Clicks (excluding rejected clicks)*:
This option will allow you to set the number of clicks for the rule.
4. Number of days: This option will allow you to set the number of days for the rule. The conversions will be checked once the number of clicks are reached in the number of days specified.
5. Status: This option will allow you to select the campaign status for which the rule will be applied.
Note: If the number of clicks on a campaign exceeds in the specified number of days and the campaign has zero conversions, then the system will disable the campaign.
The system will automatically pause any campaigns that fall under these rules.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
