At a Glance: This article will help you understand the roles and responsibilities of an affiliate manager and what permissions are given to them.
Overview
Affiliate managers are individuals or teams responsible for managing an affiliate marketing program for a company or organisation. Affiliate marketing is a performance-based marketing strategy where companies collaborate with affiliates (publishers or marketers) to promote their products or services in exchange for a commission on each sale or action generated through their affiliate links.
Permissions of an Affiliate Manager
Link Management: With this right, you can perform CRUD operations on the links in the campaign. If you want to provide only a few specific rights, you can do that as well, such as only view or only create.
Publisher-Specific Payout: In case you want to give permissions to your AFM to manage the payouts of the other publishers.
Invoice Management: This will allow the AFM to perform CRUD operations on the invoices.
Smart Link Access: In case you want to give smart link generation and view access to AFM.
Conversion Access: Full data access to the conversions and the ability to edit that conversion in case of any issues.
Sub-Id/Timezone Report: To give them access to view the timezone report.
Assign via Tags: In this option, if you select the yes checkbox, then the list of publishers related to the assigned tags will be displayed.
You can also set the KPIs that will be visible to the AFM for the purpose of generating reports, conversion, and click reports, specifically.
Within the interface of an affiliate manager, one is unable to add new campaigns, advertisers, or publishers.
Panel of an affiliate manager showing various reports such as publisher, daily, hourly, click, conversion, impressions, CAP, cohort, comparison, and adjust reports. Along with that, you will also see post-back sent logs.
As an affiliate manager, you have the ability to save reports, edit payouts for assigned publishers, and view and assign campaigns to specific publishers.
As an affiliate manager, you will not have access to the customize section. Instead, you will only be able to view the smart link option when granted access.
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