Overview
A custom report in Trackier helps you measure the performance of your network. Trackier has a separate customizable report for all important factors with many KPIs. You can checkbox (only show rows having conversions). This will sort the report and show only those campaigns that have conversions.
What is the Custom Report?
The Custom Report gives you full control over how you slice and view your performance data. Unlike fixed reports that have a pre-set structure, the Custom Report lets you select your own combination of filters (dimensions) and report options (KPIs) to build a report that answers your specific questions.
Why Use the Custom Report?
Compare performance across multiple publishers, campaigns, or advertisers in a single view
Drill down into specific time periods — by hour, day, week, month, or year
Filter by goal, source, geo, category, or account manager to isolate the exact data you need
Identify your best-performing publishers and traffic sources without running multiple reports
Show only rows with conversions to eliminate noise and focus on what is driving results
For example, if I have a few new publishers and I want to compare the work of all publishers and see which publisher is bringing the best traffic to my campaign, this report will help in doing the same.
With the custom report, you can measure the performance of every campaign, advertiser, and publisher.
Report Filter
A report filter is a collection of data against which aggregated performance is measured.
You can select one or more filters together and see the reports.
Below is a short description of all available filter options:
Campaign: Name of the campaign.
Campaign ID: unique campaign ID.
External offer ID: An external offer ID is available on the other platform; for example, if a campaign has been fetched via API, then it will come with an external offer ID.
Campaign status: the real-time status of the campaign, which can be any of the below:
Filters define the dimensions by which your report data is grouped and segmented. You can select one or more filters simultaneously to create a multi-dimensional view.
Filter | Description |
Campaign | Filter by campaign name |
Campaign ID | Filter by the campaign's unique ID |
External Offer ID | Filter by the external offer ID assigned when a campaign is fetched via API from another platform |
Campaign Status | Filter by the real-time status of the campaign (Active, Paused, Pending, etc.) |
Campaign GEO | Filter by the geography the campaign is targeted to |
Campaign App Name | Filter by the name of the app associated with the campaign |
Account Manager | Filter by the account manager assigned to the campaign |
Objective | Filter by campaign objective type (CPA, CPS, CPL, CPC, etc.) |
Publisher | Filter by publisher name — view performance publisher-wise |
Publisher ID | Filter by the publisher's unique ID |
Source | Filter by the publisher's sub-publisher or traffic source |
Publisher Manager | Filter by the publisher manager assigned to the publisher who generated the conversion |
Advertiser | Filter by the advertiser who owns or provided the campaign |
Advertiser Manager | Filter by the advertiser manager assigned on your panel |
Currency | Filter by the campaign's currency |
Goal ID | Filter by the unique ID of the goal for which a conversion occurred |
Goal Name | Filter by the name of the goal — view performance goal-wise |
Referrer Campaign | Filter by the originating campaign that referred traffic (e.g., if Campaign 1 has a CAP or targeting rule and Campaign 2 is set as its fallback, Campaign 1 is the referrer campaign for Campaign 2) |
Referrer Campaign ID | Filter by the unique ID of the referrer campaign |
Hour | View data broken down by hour — useful for monitoring intraday traffic patterns |
Date | View data broken down by day |
Week | View data broken down by week |
Month | View data broken down by month |
Year | View data broken down by year |
Category | Filter by campaign category (e.g., Technology, Finance, Awareness) as defined during campaign creation |
Note: The maximum number of unique source grouping reports is 512
Report Options
Report options are key performance indices for many performance marketers, and they are counted based on report filters.
Note:
You can select the checkbox to show CR/EPC in approved or pending conversions; otherwise, the CR/EPC is calculated on gross conversions.
You can select the checkbox to only show rows with conversions; this will sort the report and show only those campaigns that have conversions.
Available Metrics:
Metric | Description |
Clicks | Total clicks received on the campaign, excluding rejected clicks |
Unique Clicks | Number of unique individual clicks — excludes repeated clicks from the same user |
Gross Clicks | Total clicks including approved, rejected, and all other click types |
Rejected Clicks | Clicks rejected due to targeting rules or postback settings |
Impressions | Total number of ad impressions recorded on the campaign |
Rejected Impressions | Impressions rejected due to targeting or postback settings |
Approved Conversions | Number of conversions that have been approved |
Pending Conversions | Conversions awaiting approval from the advertiser |
Cancelled Conversions | Conversions cancelled by the advertiser |
Rejected Conversions | Conversions rejected by the system based on fraud rules or settings |
Extended Conversions | Conversions with a hold period applied before approval — learn more here |
Gross Conversions | Total conversions including approved, pending, rejected, and cancelled |
Conversion Rate (CR) | Percentage of clicks that resulted in a conversion — e.g., 100 conversions from 1000 clicks = 10% CR |
Earnings Per Click (EPC) | The revenue earned per click, as set by the advertiser |
Sale Amount | The sale amount received in the postback |
Pending Sale Amount | Sale amount pending advertiser approval |
Gross Sale Amount | Total sale amount including all statuses (pending, approved, etc.) |
Extended Sale Amount | Sale amount associated with extended conversions |
Campaign Payout | The fixed payout amount defined at the campaign level |
Payout | Total payout amount generated by the campaign |
Pending Payout | Payout amount currently in a pending state |
Extended Payout | Payout amount associated with extended conversions |
Campaign Revenue | The fixed revenue amount defined at the campaign level |
Revenue | Total revenue generated by the campaign |
Pending Revenue | Revenue amount currently in a pending state |
Gross Revenue | Total revenue including pending and approved amounts |
Extended Revenue | Revenue associated with extended conversions |
Profit | Net profit generated by the campaign |
Gross Profit | Total profit including all conversion statuses |
ROI | Return on Investment — measures profitability relative to cost |
RPU | Revenue Per User — calculated as Gross Revenue ÷ Gross Conversions |
CPA | Cost Per Acquisition — the cost associated with each acquired conversion |
Conclusion
The Custom Report is one of the most powerful reporting tools in Trackier precisely because it adapts to what you need not the other way around. By combining the right filters and KPIs, you can surface insights that fixed reports would miss, giving you the clarity to make faster, more confident decisions across your campaigns, publishers, and advertisers.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
