Goal Report

Goal Report

Updated over a week ago

At a Glance: This article will help in understanding the use of goal reports and the steps to fetch them.

The Goal Report shows you the goal conversion driven by the publisher, campaign-wise. You can further modify the reporting filter to see data based on the advertiser, publisher, city, device, sources, sub-publisher, etc.

Where to find the goal report?

To access the Goal Report, go to the Report section and choose Goal Report from the menu on the left.

Goal Report

Report Filter

A report filter is a useful option to segregate the data and view the data as per your requirements. Using this report filter, you can select one or more filters together and see the reports

Goal Report

Campaign: Name of the campaign.

Campaign ID: Unique campaign ID.

External offer ID: An external offer ID is available on the other platform; for example, if a campaign has been fetched via API, then it will come with an external offer ID.

Campaign status: The real-time status of the campaign, which can be any of the below:

Campaign GEO: GEO of the campaign where it is targeted to be run.

Campaign App Name: Name of the app for which the campaign is running.

Account Manager: Name of the Account Manager that is selected while creating the campaign.

Objective: Objective of the campaign (CPA, CPS, CPL, CPC, etc)

Publisher: Name of the publisher assigned; this filter is used to view the reports publisher-wise.

Publisher ID: Unique publisher ID; this filter can also be used to view the data publisher-wise.

Source: Name of the publisher's publisher.

Publisher Manager: The publisher manager is assigned to the publisher who made that conversion.

Advertiser: Name of the advertiser who created or gave that campaign to the publisher.

Advertiser Manager: Name of the advertiser's manager who is assigned to your panel.

Currency: The currency of the campaign.

Goal ID: Goal ID for which conversion has occurred.

Goal Name: Name of the goal created in the campaign; this filter is used to view the report goal-name-wise.

Referrer campaign: The conversion that is referred by a different campaign (For example, if there is a Campaign 1 where CAP or targeting is applied and Campaign 2 is set as the fallback campaign for it, in that case, campaign 1 is the referrer campaign for Campaign 2)

Referrer campaign ID: Campaign ID of the referrer campaign.

Hour: To view the data hour-wise, determine the number of clicks received during each hour of the day.

Date: To view the data date-wise.

Month: To fetch the campaign data month-wise.

Week: This filter tells you the number of weeks for which you are viewing the data.

Year: This option is used to view the data year-wise.

Category: Category of the campaign that is specified during campaign creation (for example, technology, awareness, etc)

Above is an explanation of the options that you can use to group the report.

Report option

In the report option, you have a lot of information to view in the campaign report:

Unique clicks: number of unique clicks received on the campaign.

Rejected clicks: The number of rejected clicks might be due to targeting or any other postback settings.

Clicks: Number of clicks on the campaign.

Gross clicks: The number of gross clicks included rejected, approved, and all clicks on the campaign.

Impression: Number of impressions received on the campaign; please click here to read about impressions.

Rejected impressions: number of rejected impressions due to postback settings or targeting.

Campaign revenue: it is a fixed revenue amount that is set in the campaign.

Campaign payout: it is a fixed payout amount that is set in the campaign.

Payout: Total payout amount made in this campaign.

Revenue: Total revenue amount made in this campaign.

Profit: The profit amount made by this campaign.

Approved conversions: number of approved conversions.

Earnings per click: The amount set by the advertiser per click.

Conversion Rate: The conversion rate is essentially the proportion of conversions; for example, if a campaign receives 1000 clicks and results in 100 conversions, the conversion rate would be 10%.

Sale Amount: Sale amount received in postback.

Pending conversion: Number of conversions that are pending to be approved by the advertiser.

Cancelled conversion: Number of the cancelled conversions by the advertiser.

Rejected conversions: umber of rejected conversions by system.

Extended conversions: the number of conversions for which the hold period is set—you can read about it here.

Gross conversions: Number of gross conversions, including rejected, pending, approved and cancelled conversions

Gross revenue: The gross revenue amount includes the whole pending and approved revenue amount.

Gross profit: The gross profit includes the whole profit amount, including pending, approved, etc.

Pending sale amount: The sale amount that is pending to be approved.

Gross sale amount: The gross sale amount includes the whole pending, approved sale amount, etc.

Pending payout: payout amount that is pending to be approved.

Pending revenue: revenue amount that is pending to be approved.

Extended sale amount: The sale amount of Extended conversion (the number of conversions for which the hold period is set—you can read about it here.)

Extended payout: The payout of extended conversions.

Extended revenue: the revenue of extended conversions.

ROI: Release order ID

RPU: RPU stands for revenue per user, which is calculated (gross revenue/gross conversion)

CPA: CPA stands for cost per acquisition


  • You can select the checkbox to show CR/EPC in approved or pending conversions; otherwise, the CR/EPC is calculated on gross conversions.

  • You can select the checkbox to only show rows with conversions; this will sort the report and show only those campaigns that have conversions.

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