Overview
Trackier allows you to analyse campaign performance using the Campaign Report, which provides detailed insights into clicks, conversions, revenue, payout, and profit. It helps you understand how each campaign is performing and where optimization is needed.
What Can You Do With the Offer Report?
With the Offer Report, you can:
Track overall campaign performance in one place
Compare revenue vs payout to understand profitability
Identify top-performing campaigns and publishers
Monitor conversion quality (approved, rejected, pending)
Analyze traffic performance (clicks, CTR, conversion rate)
Filter and segment data based on multiple conditions
Make data-driven decisions to optimise campaigns' reporting options
Real-life example:
A performance marketer runs 3 campaigns:
Campaign A: High clicks but low conversions
Campaign B: Medium clicks but high profit
Campaign C: High conversions but high payout cost
Using the Campaign Report, they identify that Campaign B is the most profitable, even though it doesn’t have the highest clicks. They then shift the budget toward Campaign B to maximise ROI.
Reporting Attributes
The results will be shown based on the date range that you have selected.
Campaign Name: The name of the campaign
Gross Clicks: It is a total of Unique Clicks plus rejected clicks.
Approved Conversions: Total approved conversions. Once you click on any approved conversions, it will redirect you to a page where you will see the list of publishers that brought you those conversions.
Payout and Revenue: Payouts for the publishers and the total revenue generated
Profit: Profit acquired from the campaign
Add Conditions
Under the filter section, you can add conditions for your report. For instance, if you want to have data for only those campaigns that have gross clicks of more than 100, you can apply this condition, and your report will mould accordingly.
Other Reporting Options
There are a lot of other reporting options as well. If you wish to see unique clicks, pending conversions, rejected conversions, CTR, etc., you can choose from this option and have that in your report.
Filters in Reporting Options are as follows:
Campaign: Name of the campaign.
Campaign ID: unique campaign ID.
External offer ID: An external offer ID is available on the other platform; for example, if a campaign has been fetched via API, then it will come with an external offer ID.
On the other hand, you can specify the external offer ID while creating the campaign manually, which might help you group or segregate the data.
Campaign status: the real-time status of the campaign, which can be any of the below:
Campaign GEO: GEO of the campaign where it is targeted to be run.
Campaign App Name: Name of the app for which the campaign is running.
Account Manager: Name of the Account Manager who is selected while creating the campaign.
Objective: Objective of the campaign (CPA, CPS, CPL, CPC, etc)
Publisher: Name of the publisher assigned; this filter is used to view the reports publisher-wise.
Publisher ID: Unique publisher ID; this filter can also be used to view the data publisher-wise.
Source: Name of the publisher's publisher.
Publisher Manager: The publisher manager is assigned to the publisher who made that conversion.
Advertiser: Name of the advertiser who created or gave that campaign to the publisher.
Advertiser Manager: Name of the advertiser's manager who is assigned to your panel.
Currency: The currency of the campaign.
Goal ID: Goal ID for which conversion has occurred.
Goal Name: Name of the goal created in the campaign; this filter is used to view the report goal-name-wise.
Referrer campaign: The conversion that is referred by a different campaign (For example, if there is a Campaign 1 where CAP or targeting is applied and Campaign 2 is set as the fallback campaign for it, in that case, Campaign 1 is the referrer campaign for Campaign 2)
Referrer campaign ID: Campaign ID of the referrer campaign.
Hour: To view the data hour-wise, determine the number of clicks received during each hour of the day.
Date: To view the data date-wise.
Month: To fetch the campaign data month-wise.
Week: This filter tells you the number of weeks for which you are viewing the data.
Year: This option is used to view the data year-wise.
Category: Category of the campaign that is specified during campaign creation (for example, technology, awareness, etc.)
Above is an explanation of the options that you can use to group the report.
Report option
In the report option, you have a lot of information to view in the campaign report:
Unique clicks: number of unique clicks received on the campaign.
Rejected clicks: The number of rejected clicks might be due to targeting or any other postback settings.
Clicks: Number of clicks on the campaign.
Gross clicks: The number of gross clicks includes rejected, approved, and all clicks on the campaign.
Impression: Number of impressions received on the campaign; please click here to read about impressions.
Rejected impressions: number of rejected impressions due to postback settings or targeting.
Campaign revenue: it is a fixed revenue amount that is set in the campaign.
Campaign payout: it is a fixed payout amount that is set in the campaign.
Payout: Total payout amount made in this campaign.
Revenue: Total revenue amount made in this campaign.
Profit: The profit amount made by this campaign.
Approved conversions: number of approved conversions.
Earnings per click: The amount set by the advertiser per click.
Conversion Rate: The conversion rate is essentially the proportion of conversions; for example, if a campaign receives 1000 clicks and results in 100 conversions, the conversion rate would be 10%.
Sale Amount: Sale amount received in postback.
Pending conversion: the number of conversions that are pending approval by the advertiser.
Cancelled conversion: number of the cancelled conversions by the advertiser.
Rejected conversions: number of rejected conversions by system.
Extended conversions: the number of conversions for which the hold period is set. You can read about it here.
Gross conversions: the number of gross conversions, including rejected, pending, approved and cancelled conversions
Gross revenue: The gross revenue amount includes the total pending and approved revenue amount.
Gross profit: The gross profit includes the whole profit amount, including pending, approved, etc.
Pending sale amount: The sale amount that is pending approval.
Gross sale amount: The gross sale amount includes the whole pending, approved sale amount, etc.
Pending payout: the payout amount that is pending approval.
Pending revenue: the revenue amount that is pending approval.
Extended sale amount: The sale amount of the Extended conversion (the number of conversions for which the hold period is set, you can read about it here.)
Extended payout: the payout of extended conversions.
Extended revenue: the revenue of extended conversions.
ROI: Release order ID
RPU: RPU stands for 'revenue per user', which is calculated as 'gross revenue/gross conversion'.
CPA: CPA stands for 'cost per acquisition'.
Important:
Sometimes, you might see the click rejected reason as 'country', 'city', 'device' or 'IMG_PIXEL', which indicates that the click has been rejected due to targeting or the default behaviour of the panel, which rejects the click received from a pixel, as that is suspected to be a bot click or fraud click.
However, if you want to approve the clicks received from the pixel, Trackier provides you a feature that you can get enabled after consulting with your account manager.
Best Practices:
Always compare Revenue vs Payout, not just clicks
Use filters to isolate low-performing GEOs or publishers
Use hourly reports to identify peak traffic times
Regularly check rejected reasons to detect fraud or targeting issues
Build saved reports for daily monitoring
Focus on profit metrics, not just traffic volume
Review pending conversions to avoid performance misjudgment
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
