At a Glance: This article will help you understand the use of the comparison report, which helps in comparing the performance of different publishers, advertisers, and campaigns over a given period.
A comparison report can help provide a better understanding of increases or decreases in performance.
You can group the data via campaign, publisher, or advertiser, or you can choose to select all of them. It will ask you to select two different date ranges to compare "with" and "from". Once you have selected that date, the results will be shown.
In the below image, the green percentage reflects the increment that we have seen in terms of stats over that particular range, and red denotes the decrease in stats.
The increment or decrement can be easily seen via the numbers shown below the percentage. For instance, 36 to 3, i.e., 36, is the result of the old range, which is "from," and 3 is the new range, i.e., "to," and hence a decrement/downward trend.
Report Attributes
You can choose to select several reporting options, such as clicks, impressions, gross conversions, etc., and the same will be reflected as part of the report.
Unique clicks: number of unique clicks received on the campaign.
Rejected clicks: The number of rejected clicks might be due to targeting or any other postback settings.
Clicks: Number of clicks on the campaign.
Gross clicks: The number of gross clicks included rejected, approved, and all clicks on the campaign.
Revenue: Total revenue amount made in this campaign.
Profit: The profit amount made by this campaign.
Approved conversions: number of approved conversions.
Campaign revenue: it is a fixed revenue amount that is set in the campaign.
Campaign payout: it is a fixed payout amount that is set in the campaign.
Impression: Number of impressions received on the campaign; please click here to read about impressions.
Pending conversion: number of conversions that are pending to be approved by the advertiser.
Cancelled conversion: number of the cancelled conversions by the advertiser.
Rejected conversions: number of rejected conversions by system.
Extended conversions: the number of conversions for which the hold period is set—you can read about it here.
Gross conversions: Number of gross conversions, including rejected, pending, approved and cancelled conversions
Gross revenue: The gross revenue amount includes the whole pending and approved revenue amount.
Gross profit: The gross profit includes the whole profit amount, including pending, approved, etc.
Pending sale amount: The sale amount that is pending to be approved.
Gross sale amount: The gross sale amount includes the whole pending, approved sale amount, etc.
Pending payout: payout amount that is pending to be approved.
Pending revenue: revenue amount that is pending to be approved.
ROI: Release order ID
RPU: RPU stands for revenue per user, which is calculated (gross revenue/gross conversion)
CPA: CPA stands for cost per acquisition
Broaden your knowledge:
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