Overview
The Comparison Report in Trackier lets you compare campaign, publisher, or advertiser performance across two different date ranges giving you a clear view of what has improved, what has declined, and by how much. This article explains how to access the report, read its results, and understand each available metric.
What is the Comparison Report?
The Comparison Report is a reporting tool that places two time periods side by side so you can measure performance changes over time. Instead of manually comparing numbers across separate reports, the Comparison Report calculates the difference for you and displays it as a percentage with a directional indicator — making it easy to spot trends, identify problem areas, and validate the impact of campaign changes.
Why Use the Comparison Report?
Quickly identify which campaigns, publishers, or advertisers have improved or declined over time
Measure the impact of campaign optimizations, payout changes, or publisher adjustments
Compare current performance against a previous period without running multiple reports
Spot trends early and make data-driven decisions before small changes become big problems
A comparison report can help provide a better understanding of increases or decreases in performance.
Why Use the Comparison Report?
Quickly identify which campaigns, publishers, or advertisers have improved or declined over time
Measure the impact of campaign optimizations, payout changes, or publisher adjustments
Compare current performance against a previous period without running multiple reports
Spot trends early and make data-driven decisions before small changes become big problems
How to Access the Comparison Report
In your Trackier panel, go to Reports
Select Comparison Report
You can group the data via campaign, publisher, or advertiser, or you can choose to select all of them. It will ask you to select two different date ranges to compare "with" and "from". Once you have selected that date, the results will be shown.
In the below image, the green percentage reflects the increment that we have seen in terms of stats over that particular range, and red denotes the decrease in stats.
The increment or decrement can be easily seen via the numbers shown below the percentage. For instance, 36 to 3, i.e., 36, is the result of the old range, which is "from," and 3 is the new range, i.e., "to," and hence a decrement/downward trend.
Report Attributes
You can choose to select several reporting options, such as clicks, impressions, gross conversions, etc., and the same will be reflected as part of the report.
Available Report Metrics
You can select which metrics to include in the report. Below is a description of each available attribute:
Metric | Description |
Clicks | Total number of clicks received on the campaign |
Unique Clicks | Number of unique individual clicks — excludes repeated clicks from the same user |
Gross Clicks | Total clicks including approved, rejected, and all other click types |
Rejected Clicks | Clicks that were rejected due to targeting rules or other postback settings |
Impressions | Total number of ad impressions recorded on the campaign |
Approved Conversions | Number of conversions that have been approved |
Pending Conversions | Conversions awaiting approval from the advertiser |
Cancelled Conversions | Conversions cancelled by the advertiser |
Rejected Conversions | Conversions rejected by the system based on fraud rules or other settings |
Extended Conversions | Conversions with a hold period applied before approval |
Gross Conversions | Total conversions including approved, pending, rejected, and cancelled |
Revenue | Total revenue generated by the campaign in the selected period |
Gross Revenue | Total revenue including both pending and approved amounts |
Pending Revenue | Revenue amount that is pending approval |
Campaign Revenue | The fixed revenue amount set at the campaign level |
Profit | Net profit generated by the campaign |
Gross Profit | Total profit including pending, approved, and all other statuses |
Campaign Payout | The fixed payout amount set at the campaign level |
Pending Payout | Payout amount that is pending approval |
Pending Sale Amount | The sale amount pending advertiser approval |
Gross Sale Amount | Total sale amount including pending, approved, and all other statuses |
ROI | Return on Investment — measures profitability relative to cost |
RPU | Revenue Per User — calculated as Gross Revenue ÷ Gross Conversions |
CPA | Cost Per Acquisition — the cost associated with each acquired conversion |
Broaden your knowledge:
Conclusion
The Comparison Report gives you a fast, visual way to measure how your campaigns, publishers, and advertisers are performing relative to a previous period. By selecting the right metrics and grouping data at the level most relevant to your analysis, you can make informed decisions based on real performance trends rather than snapshots in time.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
