Overview
While making a campaign live, we need to keep in mind many things to achieve the desired output. No matter how careful we are, we still sometimes encounter errors.
What is a Tracking Link?
A tracking link is a URL generated by the tracker that contains unique parameters used to track clicks, conversions, publishers, campaigns, and user activity.
It helps attribute traffic and conversions accurately within the tracking platform.
Common Tracking Link Errors & Solutions
Error | Reason | Solution |
PUBLISHER_NOT_ACTIVE | The publisher added to the campaign is inactive. | Navigate to Publishers → Manage and change the publisher status to Active. |
INVALID_PUBLISHER_ID | Incorrect or modified publisher ID in the tracking link. | Regenerate the tracking link and ensure the correct publisher ID is used. |
INVALID_OFFER_ID | Incorrect or modified campaign/offer ID. | Verify the offer ID in the generated tracking link and use the correct one. |
OFFER_NOT_ACTIVE | The campaign is paused or inactive. | Open the campaign settings and change the campaign status to Active. |
INSUFFICIENT_PERMISSION | The publisher does not have access to the campaign. | Go to Campaign → Publisher Access and assign the publisher to the campaign. |
LP_PAUSED_OR_TARGETING | The landing page is inactive, or targeting rules do not match. | Verify landing page status and check targeting configuration. |
LINK_DISABLED / CAP_REACHED | The campaign cap limit has been reached. | Navigate to Campaign → Settings → Cap and increase or remove the cap. |
ADV_INACTIVE | The advertiser associated with the campaign is inactive. | Go to Advertisers → Manage and activate the advertiser. |
PUB_BLOCKED_ON_ADV / PUB_BLOCKED_ON_CAMP | Publisher is blocked at the advertiser or campaign level. | Remove the publisher from the blocked list in advertiser or campaign settings. |
ADV_NOT_WHITELISTED_ON_PUB | Advertiser is not allowed for the publisher. | Navigate to Publisher → Settings and whitelist the advertiser. |
TARGETING_FAILED | Traffic does not match campaign targeting rules. | Review and update targeting settings in the campaign. |
AD_NOT_ACTIVE_IN_THIS_HOUR | Advertiser delivery schedule is restricted for that hour. | Request the advertiser to modify the active schedule settings. |
PUB_BLOCKED_ON_CAMP | Publisher is blocked at the campaign level. | Remove the publisher from the blocked publisher list in campaign settings. |
PUBLISHER_NOT_ACTIVE
Reason: The publisher you have added to the campaign is not active.
Solution: Navigate to the "Publishers" icon in the side menu. Select the "Manage" option, then adjust the status of the publisher from "Pending" to "Active."
INVALID_PUBLISHER_ID:
Reason: The publisher has changed the publisher ID in the tracking link.
Solution: First, navigate to the campaign and create the tracking link for the publisher. Next, verify that the tracking link contains the correct publisher ID, and then request that the publisher use the same "publisher ID" in the tracking link.
INVALID_OFFER_ID:
Reason: The publisher has changed the offer ID in the tracking link.
Solution: To start, access the campaign and create a tracking link for the publisher. Validate the offer ID provided in the tracking link, and kindly ask the publisher to use the same "offer ID" in the tracking link.
OFFER_NOT_ACTIVE:
Reason: The campaign is either paused or disabled.
Solution: First, access the campaign and then select the edit option. From there, change the status of the campaign to "Active."
INSUFFICIENT_PERMISSION:
Reason: Publisher does not have permission to run the campaign
Solution: First, navigate to the campaign. Then, proceed to the publisher access section. From there, choose the specific publisher you wish to include in the campaign. Finally, save the changes made.
Note: The publisher access section will only be visible when the campaign is private.
LP_PAUSED_OR_TARGETING:
Reason: There can be multiple reasons for this error-
1. The landing page and targeting are mismatched.
2. The landing page is inactive.
3. The landing page ID is invalid
Solution:
1. Check the targeting settings to find the landing page mismatch.
2. Check if the landing page is active or not.
LINK_DISABLED OR CAP_REACHED:
Reason: The campaign has reached the limit of the "CAP."
Solution: First, navigate to the campaign. Next, select the "Settings" option. Then, click on the "Cap" option. From there, you can either change the limit of the cap or delete it entirely.
ADV_INACTIVE:
Reason: The advertiser you have added to the campaign is not active.
Solution: In order to change the status of an advertiser from "Pending" to "Active," please navigate to the "Advertiser" icon in the side menu and choose the "Manage" option. Update the status to active and click save.
PUB_BLOCKED_ON_ADV OR PUB_BLOCKED_ON_CAMP:
Reason: The publisher is blocked by the respective advertiser.
Solution: Please navigate to the "Advertiser" section, then select the "Manage" option. From there, access the specific advertiser you are targeting and proceed to select "Settings" Finally, unblock the publisher from the designated settings menu.
ADV_NOT_WHITELISTED_ON_PUB:
Reason: Advertiser is not being whitelisted by the publisher
Solution: Please navigate to the "Publisher" section and select the "Manage" option. From there, find the appropriate publisher and click on "Settings.". Then, select the option to allow the advertiser for that publisher.
TARGETING_FAILED:
Reason: There is an issue with the targeting rules added to the campaign.
Solution: Please navigate to the campaign and select the "Targeting" option. From there, you can view the current targeting rules or choose to delete the targeting rule.
AD_NOT_ACTIVE_IN_THIS_HOUR:
Reason: The advertiser is not active in a particular hour.
Solution: Ask the advertiser to change their settings.
PUB_BLOCKED_ON_CAMP:
Reason: The campaign has reached the limit of the "CAP."
Solution: To unblock a publisher, first access the campaign's "Settings" option, then click "Block Publisher" and remove the publisher from the blocked list.
Additional Troubleshooting Tips
Ensure the tracking link is generated directly from Trackier
Verify that all IDs and macros are mapped correctly
Confirm campaign, advertiser, and publisher statuses are active
Validate targeting and cap settings before going live
Use test clicks to confirm proper redirection and tracking
Conclusion
Proper tracking link configuration is essential for accurate click tracking, conversion attribution, and seamless campaign delivery. Most tracking link errors can be resolved by verifying campaign settings, permissions, targeting rules, and entity statuses. Regular validation and testing of tracking links help ensure smooth campaign performance and minimize delivery issues.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
