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Deep Links

Deep Links

Updated over a week ago

At a Glance: This article will teach you everything you need to know about deep links and how to use them, as well as how to troubleshoot any problems you may encounter.

Trackier allows you to add a deep link to the publisher's tracking link for any campaign. These deep links can take users to a specific section of the final landing page.

Use Case: This feature is helpful when you want to redirect traffic to different sections of the campaign's landing page.

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The deep link should be of the same website as the preview URL.

It should always start with https, not www.

Deep Links on Trackier

Where to find it?

This option is available in the publisher tracking link section. You can easily append a deep link to the publisher tracking link by ticking the deep-link checkbox in the tracking link card and placing the web URL in the provided field.

Deep Links on Trackier

Note: Publishers also have the option to add deep links to the publisher's tracking links of approved offers through their own Trackier's interface.

Adding parameters to deep link

  • If the client wishes to add or append some UTM parameters with the deep link, then the same can be achieved by adding parameters in the “UTM Tracking/Append URL” option in the basic campaign settings. Once saved, these parameters will be appended to final landing page URL.

  • Go to Campaign >> Manage Campaign >> Your campaign >> Settings >> Basic settings >> "UTM Tracking/Append URL”.

  • Adding an &url={url} parameter is mandatory in the campaign URL in case the advertiser is also using a network and wants to record the deeplink URL from which the traffic is coming.

  • For instance, if a brand, say Flipkart, is using deep linking directly for its website and there is no third-party tool involved in between, there will be no need to add the macro &url" as a parameter. Also, these macros are specific to Trackier. It can have a different naming convention as per different platforms, such as for adjust the parameter is "&path".

    Adding parameters to deep link on Trackier

How to implement deep linking in your campaigns?

  • Ensure to insert &url={url} in the URL of your campaign in case there is tracking software involved in between. This will pass the deep link URL information to your advertiser. Without this URL, it won't be of any use to generate a deep link

  • In the case of a direct campaign, there is no need to add any additional parameters to the campaign URL. For example, in the screenshot below, it is clear that the direct brand is an advertiser; hence, there is no need to pass on the URL parameter.

    How to implement deep linking in your campaigns on Trackier

  • Generate the tracking URL for any particular publisher.

  • Click on the deep link check box.

  • Share the deep link with the publisher. They will see a text box below their tracking link where they can insert their deep link.

Example format for adding UTM tracking parameters:?

Pro Tips:

  1. Ensure the deep link URL starts with https:// instead of www.

  2. If you have gotten the campaign from a network, ensure adding &url={url} in the campaign URL (or any other parameter that is needed to pass deep link URL to the advertiser)

  3. If you have gotten the campaign directly from a brand, there is no need to add any parameters to the campaign URL.

  4. Ensure that the deep link is from the same website as the preview URL/final landing page.

For example, if the campaign is of Ferns and Petals, the deep link URL has to be,

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