Unique User Identifier (UUID): Trackier stores visitor UUID information in the pseudonymized format.

For customers using the mmp integration option, Trackier servers store user agent data, including the device type and browser information. The following data is used for viewing MMP reports of your website visitors.

IP Address of the visitor in an anonymized format: You can configure the level of anonymization you want to implement by using the instructions here.

Referring URL to know from where the user came to your website.

Type of visitor—new or returning.

Location information such as country, city, and region: You can select what level of location information you want to store here.

Device information used to access the website, including the OS, user agent, mobile/tablet/desktop, and browser.

Time of the visitor action or goals data such as clicks, conversions, revenue/sale, and so on.

Device orientation and change behaviour for mobile devices.

HTML content of the webpage.

For custom dimensions, Trackier servers store encryption of user-typed data in the form.