Overview
What is MMP Integration?
An MMP (Mobile Measurement Partner) is a third-party platform that helps advertisers and marketers track, measure, and attribute mobile app installs and in-app events across different marketing channels.
It acts as a central tracking system between ad networks, apps, and analytics tools to ensure every install or action is correctly attributed to the right source.
Key Points:
Tracks app installs and in-app events (signups, purchases, etc.)
Attributes conversions to the correct marketing channel
Helps measure campaign performance accurately
Prevents duplicate or incorrect attribution
Commonly used in mobile app marketing
In Simple Terms:
An MMP helps you understand which ads or partners actually drove app installs and user actions
Note: An MMP (Mobile Measurement Partner) integration is required to accurately track, attribute, and optimize mobile installs and in-app events across campaigns. eg: Apptrove etc
Trackier can be integrated with various mobile measurement partners (MMP) very conveniently. This will help you run CPI offers and scale them with the features available in Trackier.
Where Can You Find the MMP integration section?
You can access the mobile app tracking section from the Integrations area within Automation Features in your Trackier dashboard.
Steps:
Go to Automation Section
Click on Integrations
Open the Mobile App Tracking section
From here, you can configure and manage your MMP integrations and related tracking settings.
MMP Integrations
Trackier supports integration with multiple Mobile Measurement Partners (MMPs) to enable accurate tracking, attribution, and reporting of mobile app installs and in-app events.
Supported MMPs:
Apptrove
Kochava
Singular
AppsFlyer
Branch
Adjust
AppMetrica
These integrations help ensure seamless data flow between Trackier and MMP platforms for precise campaign measurement and optimization.
MMP Partner Details
Below are the details for each MMP partner. You can click on the respective name to be redirected to their integration guide, where you can find the step-by-step process for a smooth integration with Trackier.
Apptrove
Apptrove is a mobile measurement partner that helps businesses track, attribute, and optimize their mobile marketing campaigns with accurate performance insights.
Kochava
Kochava is an attribution and analytics platform that helps businesses optimize their mobile advertising initiatives.
Singular
Singular's advanced mobile app attribution ensures marketers keep more users engaged in order to drive higher levels of ROI across the end-to-end lifecycle.
AppsFlyer
AppsFlyer offers mobile attribution tools to help app marketers make informed decisions.
Branch
Branch provides marketers with deep visibility into their mobile campaigns to help them acquire, engage, and measure across all devices, channels, and platforms.
Adjust
Adjust helps app marketers measure the impact of their mobile campaigns on one powerful platform.
AppMetrica
AppMetrica is an all-in-one install attribution, app analytics, and marketing platform. It was launched by Yandex in 2013 and offers free and unlimited usage.
Benefits of Integrating an MMP
Provides accurate attribution of installs and in-app events
Helps identify the most effective marketing channels and campaigns
Improves campaign optimization through reliable performance data
Reduces discrepancies in tracking and reporting
Enables better ROI analysis across the user lifecycle
Supports cross-device and cross-platform tracking
Enhances decision-making with real-time analytics and insights
Broaden your knowledge: |
Summary
MMP integrations in Trackier enable seamless tracking, attribution, and reporting of mobile app installs and in-app events across multiple advertising channels. By connecting Trackier with leading MMP platforms, businesses can ensure accurate performance measurement and better campaign optimization.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
