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S2S Integration With Your Website
S2S Integration With Your Website

S2S Integration With Your Website

Updated over a week ago

At a Glance: This article would help you if you are a website owner and want to integrate with the Trackier platform through server-to-server integration.

If you own a website and want to integrate the Trackier platform via the S2S postback method, follow the steps below to ensure smooth conversion tracking.

In this process, you must save Trackier's click_id in your web URL and send it back to us along with the postback URL so that we can track conversions.

Steps to set up S2S integration

Step 1: Setting Up the Web URL Correctly.

This is the first step in the process, where you must ensure that you collect the click ID that Trackier is responsible for generating and store it on your end as a user session.

Add the parameter in the URL where you want to store the click IDs generated by Trackier. Against that parameter, place the {click_id} macro

For instance:

Campaign setup with your web URL: In your web URL, add an appropriate parameter, let's say XYZ. If you want to receive click ids in this parameter, place the macro {click_id} against it, as visible in the screenshot below.

Redirection and click-id generation

Whenever the Trackier URL is hit, redirection happens, and that URL is redirected to the campaign URL that you set up. During that redirection, the {click_id} macro gets replaced with the 24-character click ID, which will be unique for each click. This click ID will be stored in your XYZ parameter.

In the screenshot URL, you can see:

Step 2: Firing Postback with the click ID

Once you get the click ID through Trackier and get a confirmation that the user completed the registration, you have to send the click ID back to Trackier through postback.

  • You will get a Postback from Trackier once a campaign is created

  • You need to fire a postback with the same click ID that you received in the web URL.

For instance: Sample postbacks

You will get a postback in the below format:

  • You will receive the post back in this format

  • You need to replace CLICK_ID with the parameter you have used in the web URL for Trackier Click ID.

  • In this case, we have taken the example of XYZ

So you need to make sure that when you fire the postback, the 24-character click ID you have received via web URL under the XYZ parameter will fire the same when the user completes the registration.

Note: The same call you need to make through your server in real-time, you will get response from our end as {"success":true,"message":"QUEUED"}

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to or using the in-platform chat feature.


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