Overview
Learn how to integrate with Kochava Trackier for seamless Ad network collaboration. Follow the steps below to complete the integration process and start benefiting from this partnership.
This would require you to just fill out a form, after which the Kochava team will be notified and you will be updated on your registered email.
Kochava is a Mobile Measurement Partner (MMP) that helps advertisers track, measure, and optimize mobile app installs and in-app events across different marketing channels. Integrating Kochava with Trackier enables seamless attribution and accurate campaign performance tracking.
What is Kochava Integration?
Kochava integration with Trackier allows:
Tracking of mobile app installs
Attribution of in-app events
Synchronization of campaign performance data
Server-to-server communication between platforms
in simple terms, it connects Trackier and Kochava so that install and conversion data is shared accurately.
How Kochava Integration Works
Step 1: Open Integration Form
Go to Automation> MMP integration> Kochava setup inside Trackier.
How to fill out the form?
Once you click on "Set up Instructions," you will be asked to fill out the Integration Form.
This form is divided into 4 simple steps:
1. Provide general details about your business.
2. Define your click macros.
3. Define your impressions macros.
4. Define your install/event postback.
Page 2: General Information
The name of your network is the name of your company.
Logo: Place a link to the logo that is accessible to download.
Platform used: platform being used, i.e., choose Trackier from the list.
Page 3: Clicks
Device ID Parameters: On this page, there is a list of standard device ID parameters for Kochava. You need to place Trackier macros against four parameters for the integration to work.
a) IDFA - {idfa} It is a user-resettable advertising ID found on iOS devices.
b) ADID - {gaid} Android ID
c) ip_adress - {ip} To send the IP address of the clicks.
d) Device_ua - {user_agent} The browser on which the click event occurred.
Page 4: Standard Click Parameters.
Kochava can gather additional contextual information from each click to further increase actionable intelligence for the advertiser.
Please indicate your ad server’s macro used to populate the below click parameters in full format. For example, if the macro for site_id is [[publisher_id]], then please provide that exact syntax in the table below
Page 5: Additional click Parameters
You can place any additional macro on this page, through which your panel will populate the following parameters in either your click requests.
Listing down the parameters that are supported by Trackier; therefore, the rest can be left out.
Parameter Macro:
device_os: OS of the device, {os}
device_os_version: OS version of the device, {os_version}
user_country: The country in which the user is located, {country_id}
user_region: State of the user, {region}
Page 6: Custom click parameter
These fields are available for any custom parameter that you want to define.
Page 7: Impressions
You would have to define the source of the impression data. Trackier supports both server-side and client-side data
Page 8: Impression Parameters
You can place the below macros on this as per your requirement on this page:
IDFA - {idfa}
ADID - {gaid}
ip_address - {ip}
device_ua - {user_agent}
Page 9: Additional impression parameters:
Same as additional click parameters, You can place any additional macro on this page, through which your panel will show the following parameters in either your impression requests.
Page 10: Custom impression parameters:
These fields are available for any custom parameter that you want to define with your impressions.
Page 11: Standard Postback Parameters and Install Postback Configuration
Install postback:
Fill in the name of the platform, GET/POST method, JSON/URL, and Yes to claim.
The endpoint will be given over the Trackier platform and once you hit that endpoint, you can see the successful response
Page 12: Mapping standard parameters and Event postback configuration
The way you filled out the install postback, the same process will be followed for event postback
Sample image for event postback configuration-
Note:
After submission, the integration process is reviewed by Kochava and typically takes a few business days to be completed. Any incorrect macro mapping or missing parameters may result in tracking issues.
Why Integrate Kochava with Trackier?
Enables accurate mobile attribution
Improves campaign optimization and ROI tracking
Provides real-time conversion data sync
Reduces discrepancies in reporting
Helps scale mobile app campaigns efficiently
Conclusion
The Kochava–Trackier integration is essential for accurate mobile app attribution and performance tracking. Proper configuration of macros, postbacks, and event mappings ensures reliable data flow, improved reporting accuracy, and better optimization of mobile marketing campaigns.
Need Instant Resolution?
We want to assure our customers that Trackier provides an in-house customer support team, available for instant query resolutions. You can reach out to us via email at support@trackier.com or directly engage with our in-house agents through our live chat feature.
