Overview
Digital marketing campaigns are constantly at risk of fraudulent activities such as fake clicks, invalid conversions, and bot-generated traffic. Fraud not only skews analytics but also wastes marketing budgets and harms ROI.
Trackier provides advanced analytics for fraud detected on clicks and conversion levels. It is always beneficial to optimise your campaign based on your current stats. Trackier has created an advanced analytics and reporting section for fraud conversions.
With this capability, users can closely monitor campaign data in real-time and identify irregularities or suspicious activities that may indicate fraud. These could include patterns such as repeated clicks from the same device, conversions that do not align with expected user behavior, or traffic sources showing abnormal activity. By flagging these inconsistencies, Trackier ensures that you gain transparency into the quality of your traffic and conversions.
One of the key benefits of this system is that it enables you to optimize campaigns based on current and reliable statistics. Rather than relying on generic assumptions, you can make decisions grounded in accurate data that highlight where fraudulent activity is happening. This empowers you to redirect budgets, adjust targeting, or exclude certain sources altogether to safeguard your campaigns from revenue leakage.
Fraud Analytics
The Analytics option can be found under the Actions button on the Anti-fraud page.
Gross Conversions and Rejected Conversions
You can see the number of gross conversions along with potential fraud conversions and rejected conversions in the graphs provided on the Analytics page.
Most Fraudulent Campaign
This widget provides analytics on campaigns with the highest number of fraudulent conversions. You will be able to view the rejection rate, and based on the analytics, you can take the appropriate action to prevent fraud conversions.
Most Fraudulent Publisher
This widget will show you which of your publishers is generating the most fraud traffic and conversions. These are summed up based on all of the rules you specified when creating the antifraud rule.
Most Fraudulent Countries
This widget displays the country from which the majority of the fraud traffic originates.
Click Level Fraud Report
This widget provides analytics on campaigns with the highest number of fraudulent clicks. You will be able to view the fraud click rate, and based on the analytics, you can take action.
Fraud Report
To view the fraud report, simply click on Action and select Report on the same page. Alternatively, you can also access it from the dashboard by navigating to Reports and choosing Fraud Tool Report under Additional Reports.
Once you have opened the report, you can adjust the filter for which KPI you want to check the fraud report.
Here, you will see the campaigns, along with the number of gross conversions and the number of rejected conversions. Along with that stat, you will see the percentage of conversions that got rejected due to fraud rules.
Note: If you click on the numbers in the "Rejected Conversion" column, then you will get a popup with more information about rejected conversions.
Note: We have now added an option to "Group by" via Fraud Reasons. So, now you can directly see the reason for the rejected conversion in terms of one of the columns of the report. If in a particular campaign there is more than 1 reason for rejection, the rows will be split into 2 to show the same.
Tip:
Use the Conversion Log to get details of each fraud conversion individually.
Use the status "rejected."
Select the filter "fraud reason" and other KPIs needed.
All fraud conversion statuses would be "rejected", except if chosen otherwise while configuring the fraud rule.
Expand your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
