Campaign Setting

Campaign setting

Updated over a week ago

At a Glance: This article will provide you with guidance on the various configuration options that can be found in the basic settings of the campaign.

The campaign settings are divided into three sub-sections on the basis of the different types of configurations that are available in the campaign.

  1. Tracking

  2. E-commerce

  3. Session

Campaign Settings

Tracking Configuration

These options are related to the tracking setup on the campaign and are explained below:

Campaign Basic Settings - Tracking

  1. Conversion Tracking: This option is decided while creating the campaign and can be changed afterwards if the need arises. Through this option, you can switch between server postback, iframe, and image pixels.

  2. Primary Tracking Domain or Conversion Tracking Domain: The option to change the primary tracking domain appears when it is a postback campaign, and from here you can change the domain of the tracking URL. If it is a pixel campaign, the domain is the same for the tracking URL and the pixel; hence, it becomes a conversion tracking domain.

  3. Sub ID override: Adding values such as p3=ext_123 and p4=test will override any value sent by pub in the p1-p10 parameters.

  4. Redirect Type: This option allows you to choose between multiple redirection methods; we recommend keeping 302 as the default.

  5. Show Global Targeting to Publishers: Enabling this feature will show a global targeting rule set for this campaign to the publishers in their interface and API.

  6. Hide Payout from Publishers: Enabling this will hide publisher's payouts from their interface and API.

  7. Mark Conversion as Rejected: Enabling this will mark conversions as rejected when the campaign is in the disabled state.

  8. Enable Click Payout via Tracking Link: This is useful when it is a cost-per-click campaign and you want to pay the affiliates on the basis of the clicks.

  9. Conversion Payout Override: By enabling this, the payout or revenue for each conversion postback or pixel will be overridden.

E-commerce Configuration

Campaign Basic Settings - E-commerce

  1. Conversion Hold Period: The conversion process will remain in a pending status for a designated number of hours, after which it will automatically be converted to an approved status.

  2. Track multiple conversions: You can select different conditions to track multiple conversions. You can check out the details of the different options here.

  3. Conversion status after Hold Period: When the hold time expires, you can set the conversion status; by default, it is approved.

  4. UTM Tracking/Append URL: These parameters will be appended to final redirect URL in all deeplink URLs

  5. Deep Link: Enabling this will display the option to add a deep link URL to the tracking URL.

  6. Set all conversions pending: Enabling this setting causes all conversions for this camp to be marked as pending by default.

  7. Google Ads Tracking Link Option: There is an option to assign Google Ads to publishers. This allows selected publishers to generate tracking links with Google ads. Please also enable the deep link option for generating Google Ads links.

Session Configuration

Campaign Basic Settings - Session

  1. Duplicate Click Action: The system by default permits duplicate clicks to reach the advertiser's landing page. If this is enabled, it will block repeated clicks depending on the cookies as defined in the unique click session period.

  2. Unique Click Session Variable: When selecting settings other than cookies, the click limit is 1 million, and the session length cannot exceed 24 hours.

  3. Unique click Session Duration: This is the session duration to calculate unique clicks on click tracking URL

  4. Attribution Window: Enter an attribution period of 0 to 17520 hours (maximum 2 years). Any further conversions will be set to a cancelled status after this period.

    The attribution window is set to 90 days by default.

  5. Click to conversion Time: Conversions or installations that take less than the specified time will be cancelled by the system (CTIT Rule).

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