At a glance: This article provides knowledge about IP quality score tool and how to integrate the same with Trackier.
IPQS offers fraud detection and prevention services, underpinned by risk management strategies.
They have a suite of fraud detection tools designed to safeguard the platform. Their solutions effectively combat issues like bot attacks, fraudulent transactions, and risky users. With IPQS, users can integrate essential services such as Bot Detection, Proxy & VPN Detection, Email Validation, Phone Validation, Device Fingerprinting, and User & Transaction Scoring into your system within minutes.
Their fraud prevention technologies evaluate various user data elements, including IP addresses, devices, email addresses, phone numbers, and billing information. They provide real-time fraud scores and analyze over 25 risk factors to determine the likelihood of a user or visitor engaging in fraudulent activities.
Integration IPQS with Trackier
To access the integration, go to Automation → Anti Fraud tools → IPQS. If the IPQS option is not available, contact your account manager to enable it.
Description of required details
The following needs to be added in order to integrate:
API Key: Integration requires an API key from IPQS and can be found in the IPQS panel.
Fraud protection level: what actions need to be taken on the fraudulent conversions?
Here two options are provided:
1. Mark fraud and block: The conversion will be marked as fraudulent and blocked from the results.
2. Mark fraud and approve: Approve the conversion even if fraud is detected.
Min fraud score: Specify the IPQS score beyond which the conversion will be considered fraudulent.
Abuse velocity: IPQS defines Abuse velocity as the rate at which fraudulent activity occurs for your traffic. Based on the selected values, it will increase/decrease the number of fraud tests conducted.
Blocking options:
Block VPN: block clicks and conversion from a VPN source.
Block TOR: Block the traffic if the onion router is detected.
Block Proxy: Block if proxy is detected.
Recent abuse: Block if recent abuse from IP is detected.
Please go through the IPQS KB or documentation to get detailed information.
Strictness: "Strictness” in IPQS refers to the level of scrutiny or the stringency of rules applied to evaluate and filter data or users for potential fraud. It is a measure of how aggressively IPQS's services identify and block potentially fraudulent or abusive behavior
Custom parameters: It provides the option to add a key value pair in which trackier can send data to IPQS.
Eg: If You want trackier to send IP information stored in the system then, in the value field, insert trackier’s IP macro and IPQS’s parameter in Key.
Whitelist / black list publishers or campaigns: Select or block conversions from campaigns or publishers for which the IPQS integration will be applicable.
Status: Status of the integration, it can be either active or paused.
Postback logs: Logs of the conversions sent and the status received from IPQS.
Once all the information is provided, the integration will be successfully implemented.
We want to assure our customers that Trackier provides an in-house customer support team, available for instant query resolutions. You can reach out to us via email at support@trackier.com or directly engage with our in-house agents through our live chat feature.
