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Anura Anti-Fraud Tool Integration

This article will help you optimise your campaigns with the Anura anti-fraud tool and analytics, for fraud detection, prevention, and performance boost.

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Overview

Anura is a cutting-edge anti-fraud software that uses advanced technology to detect and prevent fraudulent activities. By integrating Anura with Trackier, you will have access to real-time data and insights that will help you identify and stop fraudulent activities before they can harm your business.

With this integration, you will be able to track and analyze user behavior, detect suspicious activities, and block fraudulent traffic. This will not only protect your business from financial losses but also help you maintain a positive reputation and build trust with your customers.

Before You Begin

Make sure you have the following details from your Anura account before starting the setup:

  • Instance ID: Provided by Anura

  • Token: Provided by Anura

How to integrate Anura Anti-Fraud Tool with Trackier?

Integration Steps

Step 1: Access the Anura Integration

  1. In your Trackier panel, go to Automation → Anti-Fraud Tools

  2. Search for Anura in the list of available tools

  3. Click Config to open the fraud rule configuration page

Anti-Fraud Tool Integration: Secure Tracking with Anura.


Upon selecting the "Config" option, you will be directed to a page where you can establish constraints and implement various rules and corresponding actions.


Step 2: Configure the Fraud Rule

Fill in the following fields on the configuration page:

Field

Description

Instance ID

Enter the Instance ID provided by Anura

Token

Enter the token provided by Anura. This authenticates the connection between Trackier and Anura

Check for User Agent

Toggle on to include user agent data in Anura's fraud checks. Helps identify bot traffic that mimics real browsers

Check for Device

Toggle on to analyze the device from which traffic is originating, allowing Anura to flag suspicious device-level patterns

Check for App

Toggle on to evaluate the app through which traffic is being generated, helping detect fraud originating from specific apps

Whitelist Publishers

Check this box to whitelist all publishers by default. Anura checks will apply to all publishers unless specific ones are excluded

Blacklist Publishers

Select specific publishers you want Anura's fraud checks to apply to and block based on this rule

Whitelist Campaigns

Check this box to whitelist all campaigns by default. Anura checks will apply to all campaigns unless specific ones are excluded

Blacklist Campaigns

Select specific campaigns you want Anura's fraud detection rules to apply to and block based on this rule

Status

Set to Active to enable the integration. If set to Paused, the integration will be saved but no fraud checks will run

Note: Make sure all fields are correctly filled and mapped before saving. Incorrect configuration may result in legitimate traffic being blocked or fraud going undetected.


Step 3: Save the Integration

Once all fields are configured, click Save to activate the Anura integration. Anura will begin evaluating incoming traffic based on the rules you have defined.

Anti-Fraud Tool Integration: Secure Tracking with Anura.


Step 4: View Postback Logs

After the integration is live, you can monitor all fraud checks applied by Anura through the Postback Logs section at the bottom of the configuration page.

The logs provide a detailed record of every check performed, including which traffic was flagged and why.

Use the logs regularly to verify the integration is working correctly and to review any traffic that has been blocked or flagged.

Anti-Fraud Tool Integration: Secure Tracking with Anura.


Why Integrate Anura with Trackier?

  • Detect and block fraudulent traffic in real time before it reaches your campaigns

  • Analyze user behavior across device, app, and user agent signals simultaneously

  • Apply publisher and campaign-level whitelisting and blacklisting rules

  • Monitor all fraud checks through postback logs for full transparency

  • Protect your advertiser relationships and revenue from invalid traffic

Note: Please ensure that all fields are correctly filled and mapped before running to avoid any issues during the integration process.

Conclusion

Integrating Anura with Trackier adds a powerful, real-time fraud detection layer to your campaign traffic monitoring.

By configuring the right publisher and campaign rules and keeping an eye on postback logs, you can proactively protect your campaigns from invalid traffic and maintain the integrity of your performance data.



We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.


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