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Branch Trackier Integration
Branch Trackier Integration

Branch Trackier Integration

Updated over a week ago

At a glance: This article is intended for ad networks that want to integrate with the Branch MMP. Branch can send Trackier attribution data for both installs and in-app events.

Overview

To begin integration, generate the attribution link URL on Branch, place it in the campaign on Trackier, and place Trackier's postback URL on Branch. The URLs are needed for reporting purposes. This article explains how to build these URLs.

Partner Registration

  • Already integrated with Branch? Send the email consisting of the postback URLs to support@branch.io.

Note:
You can download a sample of the Branch Partner Form by clicking here.
Also, share this article with the branch team for integration reference.

You can find the content to email on your platform. Go to Automation > Integration > MMP Partner > Branch.

You will find there the following:

  • Global Install Postback

  • Global Event Postback

  • Trackier Macro List

Attribution Link URL

The first step is to create the attribution URL on Branch. This URL has parameters of Branch and macros of Trackier. This section provides the information about the base attribution link and related parameter descriptions.

Branch base URL

Definition

Description

Base URL

Branch endpoint

3YL9g523sds

Application ID

Dynamic value that differs for each app

~click_id

Click Id

Parameter for click id

%243p

Media source name

integrated network name

Note: The maximum number of unique source grouping reports is 512

Attribution link parameters

Note: For the complete Trackier macro list, click here

Branch parameter

Trackier macro

Description

&~click_id=

{click_id}

Request the ID for each user session

&~secondary_publisher=

{publisher_id}_{source}

ID of the Publisher promoting an offer
ID of the Sub publisher promoting the offer

&%24aaid=

{gaid}

Android ID

&%24idfa=

{idfa}

Ios ID

Postback URLs for Install and In-app events

  • You can go to the Automation section, click on Integrations, and navigate to mobile app tracking. You will be redirected to the mobile app tracking page. Navigate to Branch and click on Setup Instructions.


  • You will be able to find your global install and global event postback, which you can further share with the branch.


Postback Parameters

Trackier Postback URL

Description

network.yourdomain.com

  • Network ID (domain) name

  • Provided by Trackier

security_token

Provided by Trackier

goal_value

  • In-app event name

  • Event name Defined by the advertiser

click_id

For Click ID

gaid

For Android ID

idfa

For Ios ID

Confirmation from Branch

Wait for 24-72 hours for the response from the branch team; once the integration is complete, they will update you via registered email. Once you are done, you can create a test campaign with the Branch App, test the tracking link, and add goals as per the Partner Event Identifier.


We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.

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