This article is intended for ad networks that want to integrate with the Branch. Branch can send Trackier attribution data for both installs and in-app events. 

To begin integration, provide Branch with both the attribution link URL and the postback URL. The URLs are needed for reporting purposes. This article explains how to build these URLs.


Maximum number of unique source grouping report is 512

Step 1

Attribution link URL

This section provides the base attribution link and related parameter descriptions.

Base attribution link URL{click_id}&%243p=a_trackier&%24aaid={gaid}&%24idfa={idfa}&~secondary_publisher={publisher_id}_{source}

Branch base URLDefinitionDescription

Base URL

Branch endpoint 

Application ID
Dynamic value that differs for each app


Click Id 

Parameter for click id


Media source name

integrated network name

Attribution link parameters


The attribution links in the following table are mandatory
See complete parameter lists for:

Branch parameterTrackier macroDescription



Request the ID for each user session



ID of the Publisher promoting an offer 
ID of the Sub publisher promoting the offer



Android ID

{idfa}Ios ID

Postback URLs for install and in-app events

This section provides examples of postback URLs and parameters for install and in-app events. 

Install postback URLs{clickid}&security_token=xxxxxxxxxxxxxxx&idfa={idfa}&gaid={gaid}

Event postback URLs{clickid}&security_token=xxxxxxxxxxxxxxx&idfa={idfa}&gaid={gaid}&goal_vlaue={event_name}

Postback parameters 

Trackier Postback URLDescription
  • Network ID (domain) name
  • Provided by Trackier
Provided by Trackier
  • In-app event name
  • Event name Defined by the advertiser
click_idFor Click ID

For Android ID

idfaFor Ios ID

Step 2

Finalizing your registration

Already integrated with Branch? Send the URLs to

Not yet integrated with Branch? Complete the Ad partners registration application.


You can download Sample of Branch Partner Form click here.
Also, share this Article with the Branch team for Integration reference.

You can find content to email in your platform, Go to Automation > Integration > MMP Partner > Branch.
You will find there the following:

  • Network Level Install Postback
  • Network Level Event Postback
  • Trackier Macro List
  • Sample Attribution URL


Step 3

Wait for 24-72 hours for the response from Branch Team, once the integration is complete they will update you via registered email. Once you are done you can create a Test campaign with the Branch App Test tracking link and add Goal as per Partner Event Identifier.