Trackier gives you an option for customizing and setting some pre-defined attributes as part of tracking.
Attribute | Description |
Click Pixel | The pixel data affiliate marketing companies use is from a tool called tracking pixels. Tracking pixels are snippets of HTML code, and these snippets are used and loaded whenever users open a relevant email or visit an appropriate website. By enabling this option you can track clicks without redirection |
Device ID Masking | A device ID is a unique string of numbers and letters that identifies any device. Enabling this will replace the last part of the device ID in order to have it GDPR compliant which is for data privacy |
| Custom Dimensions | It is to add any additional fields in the postback URL and pixels |
| IP Masking | It is somewhat similar to Device ID masking. Except in this last 8 digits will be removed and replaced in order to make it GDPR compliant |
| Debug Postback Alerts | In case there is any issue with the postback and alerts are getting triggered for it with the help of this option you can debug and get notifications as and when an error occurs for the postback |
| Impression Tracking | Through this option, you can track impressions for your campaign |
| Use Full Device Language | By enabling this option you will get the full name of the language as part of the macros. For example, instead of just "En", you will get "En-USA" |
| SKAdnetwork ID | Store Kit ad network helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level. You can add or see the ID for your Ad network and by going through "Appstore Postback" you can see the URL for postback as well  |
| Global Fallback Link | You can explicitly mention the URL to which you want to redirect the traffic to during fallback |
