Overview
Trackier receives click data from the publisher and sends it back via postbacks when there is a conversion. Parameters and macros are required to transfer data from one source to another.
Parameters For Publisher Tracking URL
Depending on your campaign’s tracking setup, the partner conversion link may already include key parameters such as campaign ID (representing the offer ID) and publisher ID (representing the partner ID). These parameters are sufficient for Trackier to initiate a session and redirect the user to the offer URL.
For cases where you or your publishers need to capture additional data, you can enhance the partner tracking link by adding custom parameters to track more detailed information.
A list of the commonly used parameters that you can use in the publisher tracking link.
Parameters | Description |
p1 | Ask the Publisher to pass their click ID in p1 |
p2–p10 | These are open parameters; you can get any information you want from your publisher. |
creative_name | Use this to get creative used by publishers. |
idfa | Use this to get an IDFA from the publisher. |
source | Ask the publisher to send their sub-publisher ID in this parameter. |
app_name | Publishers can pass the app_name in this parameter. |
gaid | You can use this to get GAID from the publisher. |
IDFA | You can use this to get GAID from the publisher. |
ipaddr | You can use this to get the IP address of the click. |
user_agent | You can get the user agent detail from the publisher. |
Now, when you are generating a tracking link for the publisher, you can add the above parameter to get the value from the publisher's end.
Add Tracking Param:
You can include tracking parameters in the tracking link prior to generating it by selecting the checkbox. Once enabled, all specified values will be automatically appended to the final tracking link.
Add Source(Sub Publisher):
By enabling the check box, you can add the sub publisher value (source) in the tracking link before generating it.
Once the source value is added click on update and the same will be added to the tracking link.
Add Deeplink:
Select this check box if you want to add a deep link to the tracking link.
Once enabled you will get an option to place the deep link url and click on update.
Change Tracking Domain:
To change the tracking domain, select the change tracking domain option.
Once selected a list of available domains will pop up and you can choose the desired domain and update it in the tracking link.
Add GAID:
Select this check box if you want to add the GAID(Google Advertising ID) value to the tracking link and click on update to update the GAID id value in the tracking link.
Add IDFA:
Select this check box if you want to add the IDFA(iOS devices (Apple)) value to the tracking link and click on update to update the IDFA id value in the tracking link.
An example of a publisher tracking URL that you can refer to:
This is a reference example publisher tracking link
So you need to ask the publisher to replace it with their system macro.
Note: If you are not able to find a value corresponding to the parameter in the report, that means the publisher is not sending you the data correctly. Please check and verify.
Customizing publisher tracking URL
Go to the Publisher Customize section if you would like to add some macros to the tracking template so that your publisher will recognise the importance of each parameter. Scrolling down will give you the opportunity to modify the tracking template.
Macro For Publisher Postback URL
List of the macros that you can use in the publisher's postback URL
Macro | Description |
{p1} | It is the most important macro, place this against their click ID parameter in the postback. |
{p2} - {p10} | Open parameters to record the values for the publisher's side and pass them back. |
{sub1} - {sub10}
| Open parameters for passing any information received from the advertiser's end |
{payout_usd} or {payout} | To pass the payout in USD for the campaign. |
{txn_id} | Passing the unique transaction ID to the publisher, which is generated from the advertiser's end. |
{goal_value} | This macro is used to pass on the goal details on which conversion is received. |
Learn how to add publisher postback from here.
Example: Publisher Postback URL
The publisher will provide you with the postback URL.
Ask for their click ID parameter.
What information do they need in postback and parameters for those?
For which events do they need a postback from your end?
Let's say below is a postback URL from the publisher's end and aff_sub is their click id parameter, then
Note: If postback is not recorded on the publisher's end, then please use our troubleshooting guide here.
Tips:
&Publisher Parameter = Trackier Macro
Please confirm with your publisher which value is needed for each parameter, then use the appropriate macro for that specific parameter.
{p1} is mandatory in the server postback tracking method.
To verify, in Tracking URL, let's say the advertiser click id is aff_sub, then in
In the tracking link, it will be &p1={aff_sub}
In the postback URL, it will be &aff_sub={p1}
Use Server Postback when the Publisher has a tracking panel
Refer to this guide on how to place publisher postback/pixel.
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