MACRO

DEFINITION

{camp_id}

Short Id of Campaign

{campaign_id}

Long Hashed Id of Campaign

{campaign_title}

Title of Campaign

{publisher_id}

ID of Publisher who is running the Campaign

{aff_name}, {aff_username}

Name/Username of Publisher running the Campaign

{aff_id}

Long Publisher Id (24 Characters)

{affiliate_ref}, {publisher_ref}

Affiliate Reference ID

{source}

Sub Publisher ID

{sub_source}

Sub Source ID (iOS 14.5+ macro)

{pub_camp_id}

Pub Campaign Id (iOS 14.5+ macro)

{pub_group_id}

Publisher Group ID Macro

{aff_chain}

Use this macro to pass subids in the publisher postback (iOS 14.5+ macro)

{source_enc}

Encoded Source Value

{date_enc}

Encoded Date macro

{region}

State/Region of the Click generated IP

{city}

City of the Click generated IP

{conv_revenue}

Revenue of the default goal. This macro should be used with cost params of Apptrove

{conv_rp_currency}

Currency in which the revenue is reflected

{adv_id}

Long Advertiser ID

{advertiser_id}

Short advertiser ID

{advertiser_ref}

Advertiser Reference ID

{advertiser_name}

Advertiser Name

{tdomain}

Tracking domain on which the Campaign Runs

{click_id}

Unique ID of Click Event Recorded

{click_time}

Timestamp for the Click Event

{click_datetime}

Date Time for the Click Event (Y-m-d H:i:s) in account timezone

{gaid}

Google Advertising ID MACRO

{idfa}

Apple Identifier For Advertising

{android_id}

Android Device ID Macro

{app_id}, {app_name}

Get App ID, App name from tracking link and pass it to your advertiser

{creative_name}

Get the creative name in tracking link and pass it to your advertiser

{p1}, {p2}, {p3}, {p4}, {p5}, {p6}, {p7}, {p8}, {p9}, {p10}, {p11}, {p12}, {p13}, {p14}, {p15}, {erid}

Tracking Parameter's which were appended in tracking url

{device_id}

Device ID For App Installs Campaign (ONLY in POSTBACK)

{payout} or {sale_amount}

Payout/Sale amount in Default Currency (ONLY in POSTBACKS)

{currency}

Currency 3-letter code (ONLY in POSTBACKS)

{payout_usd} or {sale_amount_usd}

Payout/Sale amount in USD for the Campaign (ONLY in POSTBACKS)

{original_sale_amount}

Sale amount passed by the advertiser without conversion (ONLY in POSTBACKS)

{original_sale_currency}

Sale amount currency passed by the advertiser (ONLY in POSTBACKS)

{txn_id}

Transaction ID

{payout_eur}

Payout amount in EUR for the Conversion (ONLY in POSTBACKS)

{user_agent}

Browser on which the Click Event occured

{device}

Device recorded on click eg: desktop, mobile etc

{device_lang}

Device Language recorded on click or impression

{referer}

Referring Domain for the Click Event

{country_id}

2 Digit Country ID

{ip}, {conversion_ip}

Click IP of User, Conversion IP of User

{sub1}, {sub2}, {sub3}, {sub4}, {sub5}, {sub6}, {sub7}, {sub8}, {sub9}, {sub10}, {sub11}, {sub12}, {sub13}, {sub14}, {sub15}

Tracking Parameter's which was appended in image pixel url

{conversion_id}

Conversion Id of the record of any Conversion, Sale, Goal etc

{conversion_status}

Conversion Status

{url_id}

Numeric ID of the landing page used. Note: In case of default landing page the macro will be empty.

MACRO

DEFINITION

{url}, {path}

Use these macro for deeplink. (Available in click tracking)

{random_10}

Get a random number between 0 to 10. You can use this to generate multiple random numbers like: &subid=1{random_10}{random_10} in campaign URL

{random_25}, {random_50}

Generates a random number between 0 to 25 and 0 to 50 respectively

{random_100}

Get a random number between 0 to 100. You can use this to generate multiple random numbers like: pub_{random_100} in campaign URL

{random4}, {random5}

Get a random number between 1000 to 9999, 10000 to 99999 respectively

{random6}

Get a random number between 100000 to 999999.

{random}

7-15 Digit alpha-numeric id

{conversion_date}, {conversion_datetime}, {conversion_time}

Conversion Date and Time

{fbclid}

Facebook Click ID

{gclid}

Google Click ID

{wbraid}

Google Click ID (Google tracking parameter for iOS)

{gbraid}

Google Click ID (Google tracking parameter for android)

{unix_time_stamp}

Unix Time Stamp

{isp}

Internet Service Provider

{os}

Operating System

{os_version}

Operating System Version. Eg: if os = iOS 14 then os_version = 14

{goal_id}, {goal_title}, {goal_value}

Goal ID, Goal Title, Goal Value (ONLY IN POSTBACK)

{goal_name}, {goal_val}

goal_name macro will either return the name of campaign default goal or the goal title, goal_val will either return the goal value or campaign default goal name (ONLY IN POSTBACK)

{note}

Conversion Note (ONLY in POSTBACKS)

{esku}

Product SKU

{ecqu}

Product Quantity

{epid}

Product ID

{epn}

Product Name

{epbrand}

Product Brand

{coupon_code}

Coupon Code

{conn_type}

Connection Type