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Troubleshooting Missing Conversions from Advertisers

If your conversions are not being tracked on Trackier, follow these troubleshooting steps to identify and resolve the issue. This guide covers it in detail.

Updated this week

Overview

Sometimes you may notice that conversions are visible on the advertiser’s platform, but they are not appearing in Trackier. In such cases, the issue is usually related to the postback configuration, incorrect macros, missing parameters, or duplicate conversions.

The Debug Postback section in Trackier helps you identify exactly why a conversion was not recorded. It displays the postback received from the advertiser along with any error message generated by the system.

Using Debug Postback, you can quickly understand the cause of the issue and resolve it without needing to involve the tech team immediately.


Step 1: Debug Postback

To start with troubleshooting, go to Advertiser and select Debug Postback. Once you get there, select:

  • An advertiser with whom you have a tracking issue.

  • Date range in which postback is fired from the advertiser's end.
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Step 2: Check Error Message

In this section, you can check the error message appearing in the debug postback and take action accordingly to resolve it on your own.
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INVALID_CLICK_ID

Troubleshooting Missing Conversions from Advertisers- Trackier

Case 1: When you can see the click ID in the click ID column.
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​Reason: Click doesn't belong to the Trackier platform, advertiser tried to manually fire postback with a random click ID
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​Debug:

  • Copy the click ID and search in the click log; if you don't find that, then it is confirmed that it doesn't belong to us.

  • Make sure the security token matches the postback you have shared.
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    ​Solution:

  • Ask the advertiser to do a postback test with the system, and don't use a random or old click ID to fire a postback.

  • Ask the advertiser to use the correct postback with the correct security token.

Case 2: There is no click ID in Click ID column, instead, there is some random parameter
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​Reason: Advertiser is not passing us correct Click ID in Postback via correct Macro or we are sending Advertiser Trackier Click ID in the wrong parameter.
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Debug:

  • Check which Parameter you are passing the Trackier Click Id to the advertiser in campaign URL and confirm with Advertiser if that is the right parameter

  • Confirm with Advertiser through which macro they are passing us Click ID back through the postback.
    ​Solution:

  • Amend the campaign URL if you are using the wrong advertiser parameter.

  • Make sure the advertiser is passing back to us the click ID using the correct macro; it should be the same as the parameter in which we are sending them the Trackier Click ID.

DUPLICATE_CLICK_ID

Reason: When you are tracking multiple conversions from the same click ID and you have not enabled the option to track multiple conversions or Goal

Debug:

  • If you want to track multiple-goal conversion from the same click ID, then you need to enable the option in the particular goal to "track multiple-goal from the same click ID."

  • If you want to track multiple conversions from the same click ID, enable the option for the same in Campaign Settings.

Solution: You can use any one of them.

  • Add txn_id=UNIQUE_ID, where UNIQUE_ID/LEAD_ID needs to be replaced by your advertiser; if they don’t have any macros for that, use RANDOM in postback.

  • Enable the option to track multiple conversions from the same click ID in the campaign settings.

INVALID_SECURITY_TOKEN

Reason: You have shared the incorrect postback with the advertiser.

Debug: Make sure the security token in the error log matches with the advertiser-level global postback.

Solution: Share the correct advertiser postback and run the test again.

INVALID_GOAL_VALUE

Reason:

  • In the case of the MMP partner, you have created a goal with the incorrec goal value, which is available on the MMP partner panel as an event identifier name.

  • In the case of a normal postback, you have shared the wrong goal_value in a postback with the advertiser.

Debug:

  • MMP Partner: Ask the advertiser the goal value for each goal that they will send us.

  • Normal Postback: Check what goal you have created in the campaign.

Solution:

  • Create a goal with the same goal value as the MMP partner.

  • Check whether you have passed the correct goal_value in the postback.

Step 3: When is it a success?

If you find "--" it means there is no error and everything is working fine. You did a great job setting up the campaign!
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Key Features of Debug Postback

The Debug Postback section provides several useful features to make troubleshooting easier:

  • View all postbacks received from a specific advertiser

  • Filter results by advertiser and date range

  • See the exact postback URL fired by the advertiser

  • View the Click ID and Conversion ID received

  • Identify the precise error preventing the conversion from being recorded

  • Check whether the issue is related to:

    • Invalid Click ID

    • Duplicate Click ID

    • Invalid Security Token

    • Incorrect Goal Value

  • Quickly compare the received data with your campaign and postback setup

  • Help advertisers correct their configuration faster
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We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
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Related Articles
Key Parameters for Setting Up Advertiser Postback
Test Conversion With Advertiser: A Comprehensive Guide
Trackier & Adjust iOS 14 Integration Testing Guide
List of Macros in Trackier
Quick Guide: Setting Up Publisher & Advertiser Postback
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