Skip to main content
Parameters For Advertiser Postback

Parameters For Advertiser Postback

Updated over 10 months ago

At a glance: This article will walk you through the various details that you can obtain from your advertiser by using a postback URL.

Parameters For Advertiser Postback URL


Here you will find the list of parameters that Trackier supports for advertiser S2S integration. For each parameter, place the appropriate advertiser macro to get the required information.

Parameter

Description

Parameter

Description

click_id

You need to ask the advertiser to add their click id macro equal to this parameter in a postback.

txn_id

You can get a unique ID for each unique sale or registration; this ID is generated by the advertiser system. This is also called order ID or lead ID.

sale_amount

We get the sale amount from the advertiser for the CPS campaign and set the payout and revenue of the campaign based on that.

goal_value

Create a goal and add the goal value to this parameter.

sub1-sub10

Open parameters so that you can get any information from the advertiser's end.

revenue

Use this parameter to get a dynamic payout from your advertiser

currency

To get the currency of the payout from the advertiser.

status

Get the status of the conversion. Check below what we support and how to use it.

Note:

To use status in the postback:

  • Approved

  • Cancelled

  • Rejected

  • Pending

You can ask the advertiser to send us the status based on the conversion they have recorded. So, for example, if the conversion is pending on their end, they will fire a postback with &status=pending.


Things To Know

You can get Advertiser server postback as per a campaign or as per an advertiser on the subsequent information page:

  • In Campaign: Open the particular campaign you have created, scroll down at the bottom right, and you will find the Conversion Tracking card.

  • In Advertiser: Open Advertiser from the menu on the left, then click Manage and choose an Advertiser. The postback URL is located on the right-hand side.

Both of them are the same; whichever is more convenient, you can use them.

We have chosen an example from a campaign:

Advertiser postback on Trackier

We have chosen an example from an advertiser's page:

Advertiser postback on Trackier




Advertiser Postback URL

For the Default goal: It can be anything which you are going to track first for the user, eg: Install, registration, etc.

For any subsequent goal: It is for subsequent events that take place after the default goal, For example, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc.

https://demo.vnative.co/acquisition?click_id={ADVERTISER_CLICK_ID_MACRO}&security_token=bxxxxxxxxxxxxxxxxxx3&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}

*Here, you need to ask the advertiser to place their macro against Trackier's parameter.



Advertiser iframe/image Pixel

For the Default goal: It can be anything which you are going to track first for the user, eg: Install, registration, etc.

<iframe src="https://demo.gotrackier.com/pixel?adid=5ecxxxxxxxxxxxxxx71{ADVERTISER_MACRO_FOR_TXN_ID}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe>

For any subsequent goal: It is for subsequent events that take place after the default goal, For example, if the default goal is install then the subsequent goal could be registration, purchase, deposit, etc

<iframe src="https://demo.gotrackier.com/pixel?adid=5ecxxxxxxxxxxxxxxxx0671&goal_value=register&txn_id={ADVERTISER_MACRO_FOR_TXN_ID}&sale_amount={ADVERTISER_SALE_AMOUNT_MACRO}&sub1={MACRO__ADV}" scrolling="no" frameborder="0" width="1" height="1"></iframe>

*Here, you need to ask the advertiser to place their macro against Trackier's parameter.

Pro Tip:

  • Trackier Parameter = {Advertiser_macro}

  • You need to ask the advertiser to place their macro

  • To verify in Tracking URL, let's say advertiser click id is going in parameter aff_sub, then in

    • In the tracking link, it will be &aff_sub={click_id}

    • In the postback URL, it will be click_id={aff_sub}

  • Use Server Postback when the advertiser is using some tracking network, and Pixel when it is a direct advertiser/brand without any tracking platform.

If our postback URL has been put on the advertiser's end and you are still unable to track conversions, please follow these troubleshooting instructions.



We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.

Did this answer your question?