Overview
The Trackier Postback Sent Logs Guide helps clients monitor and verify all postbacks sent from Trackier to publisher tracking platforms. These logs play an important role in ensuring accurate conversion attribution, troubleshooting failed postbacks, and maintaining transparent reporting between advertisers, publishers, and affiliate networks.
Postback sent logs provide complete visibility into:
Conversion notifications sent to publishers
Server responses
Postback delivery attempts
Tracking errors
Attribution status
This helps businesses quickly identify and resolve conversion tracking issues.
Why Postback Sent Logs are Important
In affiliate and performance marketing, accurate attribution depends on successful server-to-server communication between:
Advertisers
Trackier
Publishers
If postbacks fail:
Publishers may not receive conversion notifications
Conversions may appear missing
Revenue and payouts may become inaccurate
Reporting discrepancies can occur
Postback sent logs help clients:
Verify whether postbacks were fired successfully
Monitor server response messages
Detect failed or delayed postbacks
Troubleshoot attribution issues quickly
Improve reporting transparency
The Postback sent logs have the details of all the requests sent through Trackier to your publisher's tracking platform. With publisher postback logs, you can notify your publishers about any conversions, app events, sales, or leads captured.
Viewing Postback sent logs
Once you've navigated to the Postback sent logs through the Reports section in the platform's left menu, you can filter the data by campaign, publisher, date range, server status code returned, postback ID, click ID, or conversion ID.
Description of the data returned
Event/Event ID: The event (default or goal) for which the postback was fired.
Publisher/Campaign: The ID and name of publisher and campaign.
Request URL: the complete postback URL through which the data was sent
Server Message: the server response while the request was being sent
PostBack ID: Unique postback ID generated by Trackier
Status: This is the server status message.
Attempts: If the publisher server does not accept the notifications for the first time we make sure to try seven more times before finalizing them.
Latency: The time taken by the publisher tracking platform server to respond.
Created: the exact time when the postback was sent.
Advance Filter
The advanced filter option here enables you to search for a publisher's or campaign's optimized report or a specific report.
Campaign: You can enter the campaign ID to search results.
Publisher: To search the data of a specific publisher.
Postback ID: A unique postback ID to search any logs.
Click ID: To search the postback logs with the click ID.
Conversion ID: To search the postback logs with a specific conversion ID.
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
