Overview

With the introduction of Apple's iOS 14 privacy framework, traditional device-level attribution methods became more limited. To ensure accurate conversion tracking and attribution, advertisers and publishers often rely on privacy-compliant postback mechanisms.

Trackier allows you to configure publisher privacy postbacks for iOS 14 campaigns, enabling conversion events to be shared with publishers while adhering to Apple's privacy requirements. This helps publishers receive conversion data for optimization and reporting purposes without compromising user privacy.

This article explains how to set up a publisher privacy postback in Trackier and the information required from your publisher to ensure successful integration.

What is Publisher Privacy Postback (iOS 14) in Trackier?

Publisher Privacy Postback in Trackier is a mechanism used to send conversion data to publishers in iOS 14 campaigns without relying on click IDs, due to Apple’s privacy restrictions.

Instead of user-level identifiers, it uses:

Campaign ID
Publisher campaign ID
Sub source ID

This ensures attribution still works under iOS 14 privacy limitations (ATT / SKAdNetwork environment).

https://demo.vnative.net/click?campaign_id=fixed_value&pub_id=fixed_value&pub_camp_id=publisher&sub_source=38389393&p1={pub_click_id}&source=xyz

Trackier Support Publisher Privacy Postback. On a global level, you don't need to add multiple postbacks from your affiliate campaigns.

What is it used for?

This feature is mainly used to:

Send conversion updates back to publishers
Maintain attribution in iOS 14+ campaigns
Work around missing click ID data
Ensure publishers still get rewarded accurately
Support privacy-compliant tracking flows

Steps to add Publisher Privacy Postback

Navigate to the left panel to access the Publisher section, and select the Postback/Pixel option. Next, click on the Action button in the top right corner and choose New Postback.

In the privacy postback URL, you can enter the publisher postback URL.

Note: There is no need to pass the click ID parameters. Postback will be sent via the campaign ID and the source ID.

Format of Publisher Privacy Postback

The publisher postback for iOS 14 requires the inclusion of PUB_CAMP_ID_PARA and PUB_SOURCE_ID_PARA, as mentioned by the publisher.

https://postback.publisher.com/conversion?PUB_CAMP_ID_PARA={pub_camp_id}&PUB_SOURCE_ID_PARA={sub_source}

Trackier Macro used in Publisher Postback

Macro	Description
{pub_camp_id}	To pass back the campaign ID received from the publisher via the tracking URL
{sub_source}	To pass back the sub-publisher ID received from the publisher via the tracking URL.

Why this setup matters

Without this:

iOS 14 campaigns would lose publisher attribution
Publishers wouldn’t get proper credit
reporting would become incomplete

With it:

attribution remains functional
Privacy compliance is maintained
Publisher reporting continues correctly

Broaden your knowledge:

Conclusion

Publisher Privacy Postback in Trackier is a privacy-compliant attribution method for iOS 14 campaigns that replaces click-based tracking with campaign + publisher identifiers.

In simple terms:

It ensures publishers still receive accurate conversion credit even when Apple’s privacy rules block traditional tracking methods.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.