At a glance: This article will help you understand the possible reason for the click discrepancy between you and your publisher.
Overview:
If you are noticing a difference in click numbers between your Trackier panel and the publisher’s panel, it is usually due to traffic filtering, tracking rules, or fraud prevention settings applied on either side.
In most cases, this is expected behaviour and not a system error.
Possible Reason: Anti-Fraud Tools Are Enabled
One of the most common reasons for click discrepancies is the Anti-Fraud System in Trackier.
Trackier may reject certain clicks if:
Unique IP click restriction is enabled
Unique Transaction ID (TID) click restriction is enabled
Traffic is detected as bot or suspicious activity
Invalid or duplicate clicks are filtered out
These rejected clicks may still appear in the publisher panel but will not be counted in Trackier reports.
Other Possible Reasons
1. Tracking Differences
The publisher panel may count all raw clicks
Trackier only records valid or approved clicks
Clicks blocked before tracking will not appear in Trackier
2. Bot / Invalid Traffic
Automated bots
Suspicious click patterns
Repeated clicks from same user
These are often filtered out by Trackier’s fraud detection system.
Real-Life Example:
A publisher reports 1,000 clicks, but Trackier shows 850 clicks.
Reason:
100 clicks were duplicate (same IP)
50 clicks were flagged as bot traffic
Anti-fraud rules filtered them out
Result: Trackier shows only valid traffic (850 clicks).
Tips
Always compare unique clicks instead of total clicks
Check if anti-fraud rules are enabled in campaign settings
Ask publishers if they are using any filters or targeting rules
Monitor click logs for rejection reasons
Validate traffic sources regularly
You can read about anti-fraud tools in detail in this article.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
