Overview
Smart Link contains various offers, and through one unique link, you can send traffic to the most relevant offer. It is a single tracking link that automatically routes traffic to different offers based on targeting rules like geo, device, or OS, ensuring every click is monetised and none will get lost along the way due to incorrect geo, device, etc.,
To see a quick setup guide for Smart Link without going into the details, click here.
This feature is available in Agency and Enterprise plans.
Use Case
Smart Links are used when you want to:
Monetize all traffic from one link
Automatically route users based on geo, device, OS, carrier
Avoid losing clicks due to mismatch targeting
Optimize revenue without manually splitting traffic
Share one link instead of multiple campaign links
Real Life Example:
If you’re launching a fitness app globally, one Smart Link can handle everything.
Users automatically get sent to the right store or landing page based on their device and country.
A user in the UK on Android goes to the UK Play Store.
A user in France on an iPhone goes to the App Store
A desktop user in Singapore is sent to a web landing page.
One link automatically adapts to each user, making campaigns simple and more effective.
There are two steps to get started with Smart Links:
First, set up your Smart Link according to your campaign requirements. Make sure all required details and targeting options are properly configured for optimal performance.
Second, generate the Smart Link once the setup is complete. You can generate a smart link only after setup is complete.
This article explains how to set up a new smart link. To generate the Smart Link, you can refer to this article.
How to Access the Smart Link Feature:
To use this feature, go to the Automation section and select Smart Link.
Setup Details:
Click on actions and then add new to go to the page below.
This section allows you to set the basic details for the smart link that you will be generating.
Name: Enter the name that you want to give to your Smart Link.
Description: All the details that exist behind the smart link should be entered into this section. This description will be visible to the publisher.
Publisher Postback: Choose whether the postback should be fired to the publisher based on the conversions received through the smart link.
Type: With type, you can define if the smart link would work on campaigns in a particular category or if you want to select campaigns manually.
Choose the category option to activate the smart link for only a few selected campaigns that belong to a particular category.
Choose the tag option to activate the smart link for specific campaigns associated with a particular tag. By choosing the relevant tags, the smart link will only fetch campaigns linked to those tags.
Choose the manual option to activate Smart Link for specific campaigns. This will allow you to allocate the traffic by percentages according to your needs. Alternatively, you can automate the process by checking the box to autofill the percentages.
Use Case:
Traffic Split allows you to divide a publisher's traffic among two or more campaigns without pausing the campaigns themselves.
Note:
You can select multiple categories or tags (depending on the type you've chosen), and all campaigns within those categories or tags will be included.
Filters Setup:
In this section, you can filter out the publisher, advertiser, campaign, and objective of the campaign included or excluded in the smart link.
Allowed Publishers: Select to add those publishers to whom access has to be granted.
Blocked Publishers: Select to add those publishers to whom access should not be granted. You can restrict publishers from directing traffic to this smart link.
Choose any publisher: You can select multiple publishers in this tab based on the allow and block publisher selection. A publisher cannot be in both the blocked and published lists.
Advertiser: Select if you want to promote an offer for a certain advertiser, and leave blank if all advertisers should be included.
Exclude Campaigns: You can exclude specific campaigns from the smart link, ensuring that traffic is not directed to the selected campaigns through it.
Min. Payout (USD): You can select only those offers that have the minimum payout as specified in this section.
Max. Payout (USD): You can select only those offers that have the maximum payout as specified in this section.
Objective Filters: Select the filter of the offers based on their objectives, such as CPI, CPA, CPC, CPS, and more.
Note:
Based on the selection of type in the previous step, you can find different options for a different selection.
If you select Manual, you will find the option for Include/Exclude Publisher and Objective.
If you select Category or Tag, you will find advertiser, campaign, publisher, and objective, along with Min/Max Payout.
Setup and Targeting (Category/Manual):
In this section, you can select what targeting the Smart Link considers while sending traffic to the campaign.
CATEGORY
MANUAL
Status: Select what status you want to keep for this Smart Link
Active
Paused
Disabled
Targeting: The Smart Link uses the following targeting criteria to match and redirect users to the most suitable offer in the list:
City: The city from which the user clicked the Smart Link.
Region/State: The user's region or state at the time of the click.
Operating System (OS): The OS of the user's device—such as Android, iOS, or Windows—depending on your campaign settings.
Carrier/ISP: The mobile carrier or internet service provider used by the user.
Device: The type of device used to click the smart link (e.g., mobile, desktop, or tablet).
Country: The country where the user is located during the click.
Note:
When creating a Smart Link using the Category type, Country targeting is applied by default, so the Country checkbox is not shown.
Device targeting, on the other hand, is optional and can be enabled by checking the device targeting box.
Append URL: Here, you can add new parameters to get more information from your publisher and select the macro of the relevant information you want, like GAID, app name, or publisher ID.
Fallback URL: Here, you can add a fallback URL. In case the Smart Link directs traffic to a campaign that has been paused, the traffic will automatically be redirected to the fallback campaign.
Based on the selection of type in the first step, you will find different options for a different selection:
If you select Manual, you will find the option for targeting City, Region, OS, Carrier, Device, and Country.
If you select 'Category', you will find 'City', 'Region', 'OS', and 'Carrier', as 'Device' and 'Country' are checked by default in this, as these are already included if you have selected a particular category of the campaigns.
Note:
Targeting settings control what type of traffic your Smart Link accepts. Soft-targeting options are available as checkboxes at the campaign level. If nothing is selected, no traffic is restricted. However, any advanced campaign rules (such as ISP targeting) will still apply automatically.
Example:
If Campaign Y targets a specific ISP, the Smart Link may still send all traffic when no soft-targeting is set. However, the ISP rule will still apply, and only users from that ISP will be allowed, and all others will be blocked.
Setup and Targeting (Tags):
If you select "Tags" as the type while setting up the details in the first step, the setup and targeting will have similar settings to "Category" and "Manual" types.
However, the "Tags" option comes with a few additional features, including campaign kickout logic, EPC calculation metrics, the ability to set a percentage diversion to 0 EPC for newly added campaigns, and a touch-back period for new campaigns.
Campaign Kick Out Logic:
This feature automatically optimises the smart link by continuously monitoring campaign performance, removing underperforming offers according to predefined criteria, and redirecting traffic to the highest-performing campaigns.
EPC Calculation Metric:
This setting decides how EPC (earnings per click) is tracked for campaigns within a smart link. It allows you to choose the calculation method for earning per click, based on either payout or revenue.
Percentage Divert to 0 EPC on Newly Added Campaign:
You can set the percentage of traffic to be directed to campaigns with an EPC of 0 (either from payout or revenue). This configuration allows you to control the traffic flow to campaigns that are currently underperforming, ensuring that traffic is efficiently allocated and higher-performing campaigns receive priority.
Untouch Period of New Campaigns:
You can set the number of days a new campaign will be excluded from the kickout logic. This setting provides a grace period, allowing newly launched campaigns time to gather performance data before being considered for removal based on predefined criteria.
Use Case (Other Features in Smart Link)
1. Traffic Split (Manual Mode)
Divide traffic between multiple campaigns
Control percentage allocation (e.g., 50% / 30% / 20%)
2. Category / Tag Mode
Auto-selection of campaigns based on grouping
Less manual management
Example: All CPI campaigns under “Gaming” tag are included automatically
3. Fallback URL
A campaign is paused or fails
You want to prevent traffic loss
Example: Paused campaign's traffic goes to backup offer
Setup Summary (Quick Guide)
Go to Automation and select Smart Link
Click Add New
Fill details:
Name
Description
Publisher postback (optional)
Type (Manual / Category / Tag)
Set filters:
Publishers (allowed/blocked)
Advertisers
Campaign inclusion/exclusion
Payout range
Configure targeting:
Country, OS, Device, Carrier, Region, City
Add:
Fallback URL
URL parameters (GAID, app name, publisher ID)
Save Smart Link
Click Generate Link, select a name and publisher, then generate and share the link. To generate the Smart Link, you can refer to this article.
Note:
You can now create and perform CRUD operations on Smart Links via API.
Any changes made through the API will be reflected in the timeline.
Update and delete operations can be performed using the Smart Link sort ID.
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