Overview
The Trackier Publisher-Wise Targeting Guide helps clients create dedicated targeting rules and landing pages for specific publishers. This allows businesses to control how traffic is handled for individual publishers and improve campaign performance through personalized targeting.
Why Publisher-Wise Targeting is Important
Not all publishers perform the same way. Some publishers may:
Deliver higher-quality traffic
Perform better on different landing pages
Work better with specific GEOs or devices
Require custom payout or targeting strategies
Publisher-wise targeting helps clients:
Redirect specific publishers to dedicated landing pages
Improve conversion rates
Manage traffic quality more effectively
Optimize campaigns based on publisher performance
Create personalized traffic flows for top partners
This provides better control over campaign optimization and publisher management.
How targeting works
In Trackier, you can assign a dedicated landing page for a particular publisher. If the publisher is sending traffic to the Trackier tracking URL, it will automatically be redirected to the assigned landing page based on the targeting rule set. For other publishers, it will work as usual.
To set up this feature, you need to:
Add campaign targeting by excluding publishers who will have a dedicated landing page in the campaign.
Add publisher-specific targeting for those who are going to have a dedicated landing page.
Assign that targeting to the landing page while adding the landing page, which will convert publisher-specific targeting into the landing page rule.
Campaign targeting
Navigate to the desired campaign; simply go to the Targeting section and choose the Campaign Targeting option.
Add campaign general targeting, excluding publishers who will have their own specific landing page.
Exclude publishers who will have their own landing page.
Add all the required targeting to the campaign.
All general publisher traffic that doesn't match this targeting rule will be sent to Fallback.
Publisher-specific Targeting
This targeting will be used to connect the landing page, so the system will know the criteria of traffic to redirect it to the publisher-specific landing page.
Create targets for each publisher separately.
Add all the conditions that should be right to send traffic to the defined landing page.
You will be selecting the name of this targeting block while creating a landing page in the next step, as the targeting block title will be selected in the landing page section.
Broaden your knowledge: |
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