Overview
There is no need for a pre-integration setup with the Adjust platform. After obtaining the necessary information from your advertiser, you can create your tracking link and configure postbacks via Adjust's Partner page.
What is Adjust?
Adjust is a leading Mobile Measurement Partner (MMP) that provides app attribution, analytics, and fraud prevention for mobile campaigns. Ad networks that work with advertisers using Adjust need to integrate with Adjust to receive install and in-app event postbacks, which are then forwarded to Trackier for attribution and reporting.
Why Integrate Adjust with Trackier?
Receive accurate install and in-app event attribution from your advertiser's Adjust setup
Pass click IDs, device identifiers, and campaign data seamlessly between Adjust and Trackier
Track post-install events such as registrations, purchases, and level completions in Trackier
Whitelist Adjust IPs to protect your campaigns from IP-based fraud
Consolidate all MMP attribution data in a single Trackier panel
Note: No pre-integration setup is required with Adjust before starting this guide. Everything is configured through the Adjust Partner page and your Trackier panel.
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Take the campaign live in 6 easy steps
Step 1: Adjust the URL and event token
If Adjust is your preferred mobile measurement partner (MMP), it is recommended that you obtain the following information from your advertiser or generate it independently.
1. Adjust link or app URL that you want to promote.
2. Event tokens and their respective significance
Example:
Item | Value |
Adjust Link | |
Event Token | Registration = |
Step 2: Install and Event postback
To access the Install and Event postback on our panel, please follow these steps:
Go to the 'Automation' section on the panel.
From there, navigate to the 'Integration' tab.
Here, you will see a list of our MMP (mobile measurement partner) integrations.
Please click on the 'Adjust' option from the list.
By following these steps, you will be able to access the Install and Event postback
Step 3: Generate campaign URL
Open the Adjust partner page by clicking here
Now fill out the form by following the below-mentioned steps:
1. Add your client's adjust linksInput the appropriate adjust link or app URL provided by your advertiser.
2. Add your callback URLsInclude the event postback and event token (provided by your advertiser) in the specified fields. Specify the 6-digit token in the token field.
3. Install callbackInclude the install postback in this field.
4. Copy and share your final adjust links
You can copy your final adjust link, which you can use to create a campaign using the same link as the campaign URL.
Note:
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Step 5: Campaign creation
Now, create a campaign in the Trackier panel with the link that is generated by Adjust.
Also, you need to create a goal in the campaign by keeping the same goal_value that you used as the token in the adjust form.
Once the campaign and goals are created, it is necessary to make a test conversion to check that the install and event conversions are getting recorded effectively on the panel or not.
Note:
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Step 6: Whitelist Adjust advertiser's IPs
We recommend whitelisting the Adjust IPs on the Trackier panel to avoid IP fraud. To do that, go to the Adjust integration page on your platform.
Here you will see an option to whitelist IPs. Select the advertiser from whom you are running the adjust campaigns, and the adjust IPs will be automatically whitelisted for that advertiser.
Note:
If you have included IP whitelisting in the advertiser settings, then priority will be given to those specific IPs instead of the entire list of IPs provided and updated by Adjust.
If you are facing any tracking issues even after following the article, it is recommended to recheck the campaign URL generated from the Adjust Partner page. If the issue still persists, feel free to reach out to the support team.
Adjust Partner Registration Form
Adjust requires partners to complete a detailed registration form. This article will help you understand each section of the form, ensuring you provide accurate information to streamline the integration process. It’s essential to complete the form thoroughly and ensure the contact details provided belong to your main point of contact, as they will be responsible for communicating with the Adjust team.
Basic Details
Section 1: Basic Details
Field | What to Enter |
Your business email address | |
Partner Name | The name you want displayed in Adjust's partner list |
Main POC: First Name | First name of your primary point of contact |
Main POC: Last Name | Last name of your primary point of contact |
Main POC: Email | Email of your primary point of contact |
Partner Description | A brief description of your company and services |
Company Country HQ | The country where your headquarters are located |
Official Homepage URL | Your company's website URL |
Mutual Clients | Any clients you share with Adjust |
Regions of Operation | All regions where you can support Adjust clients |
Partner Type
Select the option that best aligns with your core services. If your business overlaps categories (e.g., a media channel with built-in analytics), choose the one most central to your operations or the primary function you’ll use Adjust for.
Media Channels
Partner Type | Description |
Ad Exchange (RTB) | A marketplace for buying and selling ad inventory via real-time bidding |
Ad Network | Aggregates publisher inventory and matches it with advertiser demand |
Affiliate Network | Connects advertisers with affiliates on a performance-based model |
Direct Publisher | A single publisher selling ad inventory directly to advertisers |
DSP | Enables advertisers to bid for and purchase inventory programmatically |
Influencer Network | Influencers collaborating with brands to promote products |
Mediation | Manages multiple ad networks to optimize publisher revenue |
Push Provider | Offers push notification ads for user engagement |
Retargeting Network | Re-engages users who previously interacted with a brand or app |
SSP | Enables publishers to sell inventory programmatically |
Video Network | Specializes in video ad inventory |
Media Channels: Technical information (Optional fields)
Field | Trackier Macro |
IDFA Macro |
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Google Advertising ID Macro |
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Campaign Name (ID) Macro |
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Publisher ID Macro |
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Sub-Publisher ID Macro |
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Creative Name (ID) Macro |
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Install Callback URL | Found in Trackier under Automation → Integration → Mobile App Tracking → Adjust Setup |
S2S Traffic Only | Select No if you run any non-S2S traffic |
Analytics Platform - Technical information
Field | Trackier Macro / Guidance |
Click ID Macro |
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IP Macro | Click IP: |
Android ID Macro |
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Affiliate Name Macro |
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Cost Type Macro | Your campaign pricing model (e.g., CPI, CPC, CPM) |
Cost Reporting API | Select Yes only if you have a dedicated API for sending ad spend data |
CTV Partner
Partner Type: Select your role in the CTV ecosystem: CTV Platform, DSP, or Streaming App.
Do you offer CTV inventory to clients?: Choose between YES or NO.
Do you own CTV inventory, or do you offer inventory on behalf of its owners?
Yes, if you own CTV inventory.
No, if you offer on behalf of partners.
Are ads on CTV delivered client-side or server-side? : Choose if ads on CTV are delivered client-side or server-side
Do you offer specific data related to CTV inventory: Yes or No.
If yes, please provide examples: examples are data on context that the ad was shown, skipping, muting or unmuting, changes in screen size, etc.
What is the typical use case for clients who are running CTV campaigns? :
Choose the option that most closely describes the use case. You can choose another if your use case isn’t mentioned.
Do your customers personally upload ad creatives and MMP links to your platform? :
Yes - we operate as self-service
No, we operate as a managed service and ad management is handled internally on behalf of clients
Other - Mention any other reason you might have
Please enter your IP macro: Provide the macro used for tracking user IP addresses.
Please enter your impression ID macro: Input the macro to track impression identifiers.
Please enter your click ID macro: Provide the macro for tracking clicks.
(This is applicable for CTV if clients choose to use QR codes)
Please enter your campaign name (ID) macro: Specify the macro for campaign identification.
Please enter your publisher ID macro: Provide the macro for identifying publishers.
Please enter your sub-publisher ID macro: Input the macro for sub-publisher tracking.
Please enter your creative name (ID) macro: Enter the macro for creative identifiers.
Please share your install callback URL: You can find the install postback in your Trackier panel under Automation > Integration > Mobile App Tracking > Adjust Setup.
Are you running server-to-server (S2S) traffic only?:
Choose "Yes" if all your traffic is S2S.
Choose "No" if only part of your traffic is S2S or you also use other methods.
Do you have a cost reporting API to send ad spend data?: Indicate "Yes" if you can provide ad spend data via API, otherwise choose "No."
Please enter your cost type macro: Provide the macro indicating the campaign pricing model (e.g., CPC, CPE, CPI, CPM).
Please enter your cost amount macro: Input the macro to track the cost value of the campaign.
Please enter your cost currency macro: Specify the macro for the currency used in the cost data (e.g., USD, EUR).
Conclusion
Integrating Adjust with Trackier allows your network to receive accurate, real-time attribution data for mobile campaigns — from first install through to post-install events. By following the six setup steps and configuring Adjust's partner form correctly with Trackier's macros, you ensure that every conversion is tracked, attributed, and reported accurately across your panel.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
