Goals and events are different conversions at different stages of the user journey. For example, the default goal for a CPI campaign is an install, but if the advertiser wants to record the conversions or user activity for the transactions made in the app as well after the installation, then an additional goal for that particular transaction will be created on the campaign page.
Campaign Goals can also be used when you want to pay the publishers for additional events after the click, for example, recurring sales, account upgrades after registration, or any other transactions that are done at a later stage after the default goal.
Setting up goals or events
Once the campaign is created or fetched through the API on your panel, you will find a card for revenue and payout on the campaign page. The goals can be created by clicking on the Manage Payout and Goals button, as shown below.
Once you click on Manage Payouts and Goals, you will see the page shown below, where you can add a new goal by clicking on the action drop-down and selecting New Goal.
You can access the goals that have already been created from there as well.
After you click on New Goal, a slide-out will open on the right side of the page where you are required to fill in the necessary details to create a goal. Fill in the details and hit the Save button to complete the process
Goal Title: This field is mandatory. This field will have the name of the goal that you want to set. e.g., registration, deposit.
Goal Value: This is a required field. The goal value should be the value given by your advertiser to save. This value is saved in the postback as well for successful recordings of goals or events.
Goal Type: You can select whether you want to keep the goal in public visibility or private visibility. You can also specify the goal for a particular publisher.
Following are the goal types:
1. Public: These goals are visible to all the publishers assigned to the campaign.
2. Private: These goals are not visible to any publisher, even if they are assigned to the campaign.
3. Publisher-specific: These goals are visible only to the specific publishers out of all the publishers assigned to the campaign.
Hide payout from publisher: You can choose to hide payouts for goals from the publisher. Under the publisher interface, goals will not be visible to the publishers.
Send conversions as events: If you have integrated a fraud tool, you will have the option to record the conversions as either events (goals) or as general conversions. By default, they are sent as events to the integrated fraud tool.
Goal Payout Model: The payout model for the goal can be decided and selected accordingly. It can either be fixed or a percentage, depending on your requirements.
Track Multiple Conversion: if you want to track multiple conversions with the same click ID, then you can select one of the options.
Yes. Then all the conversions with the same click ID will be recorded uniquely.
Yes with txn_id: If you have added txn_id parameter in a postback and got unique ID in that, then you can track multiple conversions with the same click_id
NO: To override txn_id and not track multiple conversions with the same click ID. You further have two other options, either to discard or cancel additional conversions. You can select the option as per your requirements.
Payout and Revenue
Coverage: You can select multiple geo's for which this goal will work.
Revenue: Add the revenue that you are getting for this goal from the advertiser.
Payout: Add the payout that you want to give to your publisher for successfully recording the goal.
Generating event postback
Once the goal has been set up, you can select the event postback directly from the campaign itself on the conversion tracking card by selecting the check mark for 'Add Goal Value' and choosing the goal from the drop-down, and further, you can share the postback with your advertiser.
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