Product Feed

Product Feed

Updated over a week ago

At a Glance: Product feeds are files containing product information that are used by marketplaces, shopping engines, and social commerce channels to display product listings.

Trackier introduces its latest automation feature, Product Feed, wherein a specific brand can share a single CSV file with the publishers of their choice, which would allow them to choose the tracking link for all the products. Publishers can simply download the CSV file present on their interface under 'product feeds' and copy the product's tracking link from it.
Using the product feed feature of Trackier, publishers no longer have to manually generate tracking links for different products.

The information in these files is also updated every 24 hours to reflect any changes in the product feed made by the brand.

How to set up product feed

You can access the product feed in your panel by going to the e-commerce section in automation. Know more about Trackier's e-commerce integration

Setting up a product feed

You can add a new product feed by going to the "Actions" button and selecting the "Add New Feed" option.

 Product Feeds

Adding a product feed generally involves three steps:

STEP 1: Basic configuration

In the Basic Configuration section, select one of the options from "Feed URL" and "API. If you selected the Feed URL, then you're required to fill in the below details:

 Product Feeds: Add New Feed

In the Basic Configuration section, select one of the options from "Feed URL" and "API."

If you selected the feed URL, then you're required to fill in the below details.

Advertiser: Add your advertiser to which this feed has to be added.

Product Feed Name: Enter the feed name. This is how it will be displayed to your publishers.

Feed URL: Input the Feed URL. If you are an advertising agency, the advertiser will provide this to you.

User Name: Enter User Name.

Password: Enter Password.

Root Element: This will act as a parent element for your feed. It could be anything specific that includes all your product information. The root element has to be extracted from the product feed file that is provided to you. Please consult your technical team for this purpose.

For instance, "Message_inbox" is a root element, and "to," "from," and "subject" are its child elements. Please enter root element values with an underscore (_) separation.

If you selected the API, then the required fields to be filled are:

 Product Feeds: Add New Feed

Advertisers: Add your advertiser here.

Affiliate: Add your affiliate in this section.

Affiliate Tracking ID: Enter the affiliate tracking ID.

Affiliate API Token: Enter your affiliate API token here.

The product feeds offered by the advertiser may contain a variety of fields. These fields may have different names in Trackier, such as the ID being referred to as "product ID." In order for the system to properly recognize and generate tracking links, you will need to map the relevant fields with their corresponding Trackier fields in this step.

You can also add a sample CSV to map the relevant fields to the Trackier fields. To do this, simply choose CSV mapping at the top, and an option to upload a CSV file will be available.

Note: For any irrelevant fields, you can map them with the "skip this field" option, and they won't appear in the downloaded CSV.

STEP 2: Data mapping

In this step, you have to map the fields in the product feed to the fields in Trackier.

Product Feeds: Add New Feed

Description of Trackier Mapping Fields:

Product ID: A product identifier is simply a unique series of characters that identify a specific product, part, or other item.

Product code: A product code, also known as a product identifier or product number, is a unique code assigned to a specific product for identification and tracking purposes

Product SKU: A product SKU (stock keeping unit) is a unique identifier assigned to a particular product by a retailer or manufacturer for inventory tracking and management purposes. SKUs are used to internally catalog and distinguish products from one another, facilitating efficient inventory control, order processing, and stock management.

Name: Name of the product.

Availability: availability of the product in the inventory.

Condition: Condition of the Product.

MPN: MPN stands for Manufacturer Part Number. It is a unique identifier assigned by a manufacturer to a specific product or component.

Product type: It generally refers to the category or classification to which a product belongs based on its characteristics, features, or use.

Google product category: The Google product category is a predefined set of categories created by Google. Advertisers need to assign the most appropriate category to each product in their product feed. This helps Google's algorithms categorize and display products accurately in search results and on Google Shopping.

Description: Description of the product.

URL : URL of the product

Image URL: URL of the image of the product.

Brand: It refers to the specific brand or manufacturer of a product. It is a crucial attribute in product feeds used for online advertising, particularly on platforms like Google Shopping. Including the brand information in your product feed helps users and advertising platforms identify and categorize products accurately.

Brand URL: URL of the brand.

Price: the price or cost of the product.

Currency: Including the currency information in your product feed is important for providing clarity to both consumers and advertising platforms about the monetary values associated with your products. Different countries and regions may use different currencies, and specifying the currency helps ensure accurate and transparent pricing.

Discount: Mention the discount on the product, if any.

Sales price: the selling price of the product.

Category: It refers to the classification or grouping of a product based on its characteristics, purpose, or use. Including the category information in your product feed is important for organizing and structuring your product listings, both for internal management and for presenting products accurately on various platforms, especially in the context of online advertising and e-commerce.

Subcategory: It is a more specific classification or subgrouping within a broader category.

Subcategory 2: It is an even more specific classification than a subcategory or subgrouping within a broader category.

Label: It typically refers to a custom tag or attribute that you can assign to products for additional categorization or organization.

Label 2: It would refer to an additional level of custom tagging or categorization beyond the primary "Label" attribute.

Size: Size of the product, if any.

Age group: It refers to a specific attribute that indicates the target age range for which a product is intended. Including age group information in your product feed is particularly relevant in industries where products are designed or marketed with a specific age demographic in mind, such as toys, clothing, or certain types of consumer electronics.

Season: It typically refers to an attribute that indicates the specific season for which a product is intended or most suitable. Including season information in your product feed is particularly relevant for industries where consumer preferences and product demand vary based on the time of the year, such as fashion, outdoor equipment, and certain types of home goods.

Sport: It refers to an attribute that indicates the specific sport or physical activity for which a product is designed or intended.

Gender: It refers to an attribute that indicates the target gender for which a product is designed or intended.

Color: It refers to an attribute that specifies the color of a product. Including color information in your product feed is crucial for businesses that sell items where color is a significant factor, such as clothing, accessories, home goods, and various other products.

Item group ID: It is an attribute that serves to group together variations of the same product. This is particularly useful for products that come in multiple variants, such as different sizes, colors, or styles. The "item_group_id" helps establish a connection between these variants, indicating that they are variations of the same base product.

STEP 3: Settings

In this step, you can set the access settings and status.

Product Feeds: Add New Feed

In the Settings section, you will finalize the setup by adding the following metrics:.

Status: If the status of the product feed is disabled, it will no longer be refreshed or made available to the publisher to download.

Frequency: Frequency of refreshing the product feed. It will be refreshed every 24 hours, and currently, it is the only option provided.

Publishers: You can include or exclude publishers according to your requirements.

Campaigns: You can add the relevant campaigns as per your requirements.

Publisher Interface view

Your publishers can download the product feed from their own Trackier interface by navigating to the "Account" section and selecting "Product Feeds."

In the Product Feed section, the publishers will be able to directly download the available product feeds allowed for them and extract the tracking link through the downloaded CSVs.

Every 24 hours, a new version of the existing active file will be made available, which may contain different information if any changes are made to the product feed.

Publisher Interface: Product Feeds

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to or using the in-platform chat feature.

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