Overview
Once you have completed the AppsFlyer Trackier Privacy Postback Setup, you can make a test to check for the same. This test will check if the privacy postback tracking is working seemlessly.
With the introduction of Apple’s iOS 14 privacy framework and ATT (App Tracking Transparency), mobile attribution flows changed significantly. Integrating AppsFlyer with Trackier helps advertisers continue measuring app installs and in-app events accurately while complying with Apple privacy requirements.
There will be no click ID, so tracking will work based on another parameter, hence, you need to make sure to add the macro as mentioned below for tracking to work.
What is AppsFlyer iOS 14 Integration?
AppsFlyer iOS 14 integration allows Trackier to:
Receive attribution data from AppsFlyer
Track installs and in-app events for iOS campaigns
Support SKAdNetwork attribution flows
Maintain campaign tracking under ATT privacy restrictions
In simple terms, it connects AppsFlyer and Trackier so iOS app campaign performance can still be measured after Apple’s privacy updates.
Why Integrate AppsFlyer with Trackier?
Enables privacy-compliant iOS attribution
Supports SKAdNetwork tracking
Helps measure installs and in-app events accurately
Reduces attribution discrepancies
Improves campaign optimization and reporting
Ensures compatibility with Apple ATT framework
Prerequisites
Before starting the integration:
AppsFlyer account access is required
Trackier advertiser account must be configured
App ID and SDK setup should be completed
Required postback URLs and macros should be available
How to Configure AppsFlyer iOS 14 Integration
Step 1: Setting Up the Tracking URL of test campaign
You can ask Appsflyer for any test campaign URL, or you can use any ongoing live campaign that is for iOS. Make sure the Appsflyer parameters and Trackier macros are correctly mapped in the URL. Following is the list of parameters and macros that are required to be added to the URL.
AF Parameter | Trackier Macro | Description |
af_adid | {pub_camp_id} | To pass the publisher's campaign ID |
af_c_id | {camp_id} | To pass Camp I'd |
af_siteid | {publisher_id} | To pass publisher ID |
af_sub_siteid | {sub_source} | To pass the sub-publisher ID |
af_ua | {user_agent} | To pass user Agent |
af_lang | {device_lang} | To Pass device language and locale |
Step 2: Comparison Between Old and New URL Setup:
The old one pertains to the scenario where a click ID is passed for tracking. The new URL is for the scenario where privacy postback method is applied and instead of click ID other information is passed.
Old Setup Sample | New Setup Sample |
Step 3: Updating Campaign Settings
Once a campaign is created, the next step is to access the settings within that specific campaign. Then proceed to the "SKAdNetwork Setting" section.
Mark the checkbox labelled "Enable Skadnetwork Attribution."
Choose the appropriate MMP partner that is compatible.
Input the campaign ID, adhering to the range of 1 to 100 in line with Apple's guidelines.
This ID must be communicated to your publisher, who will then integrate it into their traffic source.
Step 4: Making a Final Test:
Once you have done the above steps, go to Campaigns > Skadnetwork Test.
Once the test is done, you will get the response shown below.
This response is sent to AppsFlyer through the mail, and then we wait for their response.
Conclusion
Integrating AppsFlyer with Trackier for iOS 14 enables accurate, privacy-compliant attribution for app campaigns while supporting Apple’s ATT and SKAdNetwork frameworks.
Proper setup and testing help ensure reliable install tracking, event attribution, and campaign performance measurement in a privacy-first ecosystem.
Important: It may take up to 24 hours for the postback from the MMP partner; please wait until then. If you are still unable to receive a postback from the MMP partner, please request the postback logs and share them with your Trackier Account Manager or the Trackier support team.
Need instant resolution?
We want to assure our customers that Trackier provides an in-house customer support team available for instant query resolution. You can reach out to us via email at support@trackier.com or directly engage with our in-house agents through our live chat feature.
